Marketing Specialist - Full-Time

About the role

We are seeking a dynamic individual to join our team at PENN Entertainment. This role offers a fast-paced, engaging environment where you can contribute to making people find and have more fun. Our company values career growth and supports your professional development through various wellness programs.

Responsibilities

• Foster a fun environment
• Be a gracious host to all guests and co-workers
• Promote a positive influence in the community and participate in company-sponsored events
• Maintain data integrity of guests within Penn National Database and ensure all updates are maintained
• Create drop schedules for direct mail & digital campaigns for the team as well as vendors
• Communicate direct mail and digital marketing campaigns to all affected departments
• Merge and purge of duplicated customer accounts
• Respond to guest inquiries regarding all direct and digital marketing campaigns
• Proofread all direct and digital marketing program materials
• Coordinate with vendors to produce direct marketing campaigns
• Produce email and mobile marketing campaigns using third-party software tools
• Track direct marketing expenses
• File and manage all company excluded guests
• Create and maintain sheets for campaign analysis
• Generate results from customer satisfaction surveys for the property
• Generate all Direct Mail and Digital marketing campaign data files
• Aid with coupon redemption, gift registration, and special events as needed

Requirements

• Outgoing, energetic, and enthusiastic
• An extremely detailed individual with strong critical thinking skills
• A good host and strong communicator with the ability to troubleshoot with guests on or off the phone
• Previous experience with reading SQL, managing a Customer Relationship Management program (CRM), and being highly proficient in Microsoft Excel, Microsoft Access, and Microsoft Outlook
• Previous experience with programs like ACSC and Cognos BI is preferred
• Knowledge of compliance with department, property, and other company properties
• Familiarity with advertising and promotions
• Able to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day-to-day operations
• Physically mobile with reasonable accommodations including ability to push, pull, carry and lift up to 25 lbs., and the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces
• Familiarity with direct marketing principles, including direct mail and email
• Familiarity with USPS mailing regulations
• A minimum of two years’ experience in related field or a bachelor’s degree from an accredited college or university

Qualifications

• Must be familiar with direct marketing principles, including direct mail and email
• Must be familiar with USPS mailing regulations
• A minimum of two years’ experience in related field or a bachelor’s degree from an accredited college or university

Skills

• Outgoing, energetic, and enthusiastic
• An extremely detailed individual with strong critical thinking skills
• A good host and strong communicator with the ability to troubleshoot with guests on or off the phone
• Previous experience with reading SQL, managing a Customer Relationship Management program (CRM), and being highly proficient in Microsoft Excel, Microsoft Access, and Microsoft Outlook
• Previous experience with programs like ACSC and Cognos BI is preferred
• Knowledge of compliance with department, property, and other company properties
• Familiarity with advertising and promotions
• Able to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day-to-day operations
• Physically mobile with reasonable accommodations including ability to push, pull, carry and lift up to 25 lbs., and the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces
• Familiarity with direct marketing principles, including direct mail and email
• Familiarity with USPS mailing regulations

Benefits

Our total rewards package includes wellness programs designed to support your financial, physical, and mental well-being. Specific benefits such as day-one medical coverage, 401(k) matching, and annual performance bonuses may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Pay

Starting salary: $21.00 per hour

Schedule

Details on schedule will be provided upon hire.