Marketing Specialist - Full Time

About the role

Bethel University, affiliated with the Missionary Church denomination, is seeking a Marketing Specialist to assist in creating and executing marketing strategies for the university. The position is full-time, exempt, and located in Mishawaka, Indiana.

Responsibilities

• Affords assistance in creating and executing marketing strategies.
• Collaborates with other internal teams to develop and monitor strategic marketing initiatives.
• Tracks marketing campaigns across different departments within the university and with outside vendors, including creating reports to show progress.
• Researches the market, analyzes trends to help define the marketing strategy, and provides advice on how to best reach the target market.
• Writes, proofreads, and edits creative and technical content across different mediums.
• Serves as the main point of contact for all project requests, sets plans in motion for projects, and inputs all Marketing projects in online management tool (Hive).
• Coordinates bulk stationery orders, name tag orders, and manages invoices for those vendors.
• Serves as a project manager, working closely with the Graphic Designer to ensure all projects are completed in a realistic and timely manner.
• Serves as a liaison with the enrollment team to ensure all enrollment marketing pieces are completed in a timely manner.
• Creates social media content through writing, photography, and video.
• Serves on the Marketing's editorial team, providing strategic input on communication plans and assisting in the execution of those plans.
• Coordinates social media messaging for main university accounts, creating and posting content regularly, and assisting with the editorial plan.
• Manages invoices for bulk stationery orders, name tag orders, and other vendor-related tasks.

Requirements

• Bachelor's degree in Marketing, Communication, or a related field.
• Minimum 3 years' experience in the related field.
• Thorough understanding of marketing, specifically for higher education (and/or willingness to learn).
• Detail-oriented with good follow-through and ability to work autonomously.
• Global/futuristic thinker who can see the big picture and forecast future goals.
• Strong interpersonal, organizational, and problem-solving skills.
• Team-player who enjoys working as part of a dynamic team, building on each other's skills.
• Ability to be creative, innovative, resourceful, flexible, and adaptable to change.
• Strong working knowledge of printing, publishing, and graphic design.
• Proven command of the English language with strong editorial, grammatical, and writing skills/techniques.

Desired Skills

• Proficient in Microsoft Office (Excel).
• Familiarity with Adobe Suite (Illustrator and InDesign) preferred.
• Knowledge of best practices for posting on all social platforms.