Marketing Specialist for Certified SC and Related Programs

About the role

The South Carolina Department of Agriculture (SCDA) is seeking a Marketing Specialist to serve as the program coordinator for Certified South Carolina and related programs.

Responsibilities

• Support existing members and recruit new members for SCDA branding programs through outreach, site visits and events.
• Develop strategies to advance SCDA branding efforts, including marketing campaigns, websites, branded merchandise and more.
• Inspect and verify compliance of members with all rules and requirements of Certified SC programs, including Certified SC Grown, Certified SC Product, and Fresh on the Menu.
• Maintain member data.
• Serve as the point of contact for the SC Specialty Food Association to include attending board meetings and coordinating an annual membership meeting.
• Work collaboratively with programs including Market Development, Communications/Events, and Commodities to develop new market opportunities for SC agriculture and exposure for Certified SC brand programs and information.
• In conjunction with Event Director, manage SCDA's involvement in the Southeastern Wildlife Expo (SEWE) to include recruitment of Certified SC vendors, SC Specialty Food vendors, and set-up and overall design of the program.

Benefits

• Generous State benefits to include retirement, health, vision, dental and life insurance.
• Premium for BCBS State Standard Plan for employee only coverage is less than $100/month!
• Premium for BCBS State Standard Plan for full family coverage is only $307/month!
• 13 paid holidays; generous annual and sick leave accruals.
• Up to 6 weeks paid parental leave.
• Employee Assistance Program
• Free counseling sessions for employees and household members
• Free Life Management Services (legal, financial, and more)

Requirements

• Bachelor's degree in marketing or agricultural studies and three (3) years relevant experience in marketing or promotional programs or an Associate's degree in marketing or agricultural studies and five (5) years relevant experience in marketing and promotional programs.
• Valid state driver's license and ability to drive a motorized vehicle.

Qualifications

• A bachelor's degree in marketing, agricultural studies, business administration, or a related field and three (3) years of experience in marketing agricultural products.
• Working knowledge of agriculture and/or South Carolina's agribusiness industry.
• Prior board management experience.
• Two years’ budget management experience.
• Experience planning meetings to include Board meetings.
• Prior public speaking/communication experience.
• Membership recruitment