Marketing Specialist-Ex/Dual Property

Location: Louisville, KY, US, 40213 • Requisition ID#: 1472 • Property: Derby City Gaming & Hotel

About the role

The Marketing Specialist supports the combined marketing efforts for both Derby City Gaming & Hotel and Derby City Gaming Downtown. This role plays a crucial part in executing advertising, promotions, database marketing campaigns, and brand initiatives, ensuring consistent and effective communication across all channels.

Responsibilities

• Assist in the development and execution of advertising, database promotional, and collateral campaigns, ensuring they align with overall brand strategies.
• Create and adapt marketing materials using Canva, including social media graphics, digital signage, promotional materials, event collateral, and other property marketing assets while adhering to established brand standards.
• Support the development and execution of social media content for both properties, including content planning, copy development, scheduling, community engagement, and identifying timely opportunities to promote property events, amenities, promotions, dining, and entertainment.
• Review and assist in the approval of marketing materials, including direct mail, email, social media, and on-property signage, to ensure consistency, quality, and brand alignment.
• Manage assigned projects from initial request through completion, including gathering necessary information, coordinating with team members, tracking deadlines, identifying potential issues, and following through on deliverables.
• Assist with booking and coordinating local entertainment for events and promotions at both properties.
• Handle logistical details related to entertainment, including contracts, billing, and scheduling.
• Split time between Derby City Gaming & Hotel and Derby City Gaming Downtown based on the specific promotional and operational needs of each property.
• Coordinate on-site filming and photography for advertising needs, ensuring all visual content meets brand standards.
• Support the tracking and management of the marketing budget, generating purchase requisitions, and working with the finance department to ensure timely payment of vendors.
• Assist with vendor billing and maintain accurate records of advertising and promotional expenditures.
• Help coordinate on-site events, including decor and catering, ensuring they align with the marketing goals of both properties.
• Provide support during events to ensure successful execution and alignment with overall marketing strategies.
• Contribute to the development of strategic marketing initiatives aimed at growing market share for both properties.
• Assist in analyzing and reporting on the success of marketing campaigns, providing insights and recommendations for improvement.
• Provide day-to-day administrative support, including maintaining status reports, coordinating agency communication, and assisting in the analysis of marketing efforts.
• Performs other duties as assigned.

Requirements

• Bachelor’s degree in marketing or similar OR two years of experience in the field preferred.
• Preferred experience in creating and coordinating special events and/or promotions.
• Proficient with Microsoft Office and ability to learn Player Tracking / Marketing systems.
• Ability to obtain a valid Racing License.

Skills

• Ability to work in a fast-paced environment and interact with internal departments.
• Collaborative team player who communicates proactively, accepts feedback, and works effectively across departments.
• Comfortable taking ownership of assigned projects while providing appropriate status updates and communicating potential roadblocks early.
• Strong organizational and project management skills with the ability to manage multiple assignments, priorities, and deadlines simultaneously.
• Ability to work nights, weekends & holidays.
• Ability to be on your feet or stand for long periods of time.
• Understand and represent Derby City Gaming’s image and reputation both at work and at external functions.
• Strong written and oral