Marketing Specialist

About the role

Create and manage marketing communications such as emails, newsletters, presentations, webinars, product notifications, collateral, social media posts, etc. and other marketing activities for various customer channels.

• Conduct market research and analysis to understand industry trends, competitor strategies, and customer needs. Provide actionable insights based on data analysis to guide marketing strategies and campaigns.
• Optimize and experiment with programs to improve key metrics that both our company and channel partners care about.
• Develop original and creative content in support of inbound and outbound demand generation, sales enablement, product marketing and other key initiatives.
• Track the efficiency of marketing projects, and subsequently measure and report results with other marketers and sales managers.
• Assist with the updating and management of the CGM US corporate website.
• Leverage artificial intelligence to optimize project velocity and quality.
• Help organize and coordinate marketing events such as conferences, webinars, and trade shows.

Requirements

• Bachelor’s degree in marketing, business, communications, or related field.
• Minimum 2 years of experience working in corporate marketing.
• Content marketing and campaign design, execution, and measurement experience.
• Demonstrated experience working with content and graphic design tools such as Adobe’s Photoshop, Premiere Pro, InDesign, and Illustrator.
• Strong social media experience including X, LinkedIn, and Facebook.
• Experience writing for the web with an appreciation for SEO best practices.
• Experience with using artificial intelligence tools for marketing.
• Knowledge of different marketing automation systems and CRM.
• Brand development skills with an ability to quickly understand and articulate CGM company, product, and service capabilities, value propositions, and key messages.
• Some travel required.

Benefits

• Medical, Dental and Vision insurance.
• 401k with employer matching.
• Personal Time Off to promote work-life balance.
• Modern workplaces, flexible working hours, hybrid work options.

At CGM, we value our team members and strive to create an environment where everyone has the opportunity to succeed. We offer a secure workplace in a crisis-proof market and a variety of internal career opportunities with numerous long-term perspectives.