Marketing Specialist - Employee Benefits

About the role

Responsible for supporting organic growth by developing effective business strategies, collaborating with key stakeholders, and ensuring efficient and timely completion of sales and marketing initiatives to promote continued growth and profitability within the area of responsibility.

This position is a chance to join a dynamic, expanding company with prospects for individual and career growth. As one of the 5 largest insurance brokerage firms in the U.S., Alliant provides property and casualty, workers' compensation, employee benefits, surety, and financial products and services to clients nationwide.

Responsibilities

• Manages and delivers marketing efforts within assigned business units by developing effective marketing plans and supporting growth initiatives.
• Identifies opportunities for increased business by presenting sales information, analyzing and communicating results, building and maintaining internal and external relationships, and providing tools that support writing new business and retaining renewals.
• Develops and executes marketing plans by partnering with stakeholders to support sales goals, company initiatives, and growth objectives.
• Builds and maintains a wide network of contacts within the production territory and target market industry.
• Supports producers through campaign briefs, presentations, marketing materials, social content, follow-up tools, proposal support materials, and RFP/RFI responses.
• Reviews and formats presentations prepared by others for clients, prospects, educational programs, industry events, and producer meetings.
• Activates and localizes national campaigns across email, digital, social, webinar, event, and content channels.
• Coordinates campaign execution and engagement activities to support producer follow-up efforts, opportunity creation, and business growth objectives.
• Plans and executes local events, sponsorships, seminars, webinars, and engagement programs.
• Tracks campaign engagement, event performance, producer adoption, lead activity, and marketing-influenced outcomes; prepares reporting and analysis for leadership.
• Serves as a resource for sales team statistics, reporting, and business information requests.
• Maintains agency management system data standards and data integrity.
• Supports Salesforce CRM and related sales and marketing systems.
• Complies with agency management system data standards and data integrity (enters and maintains complete and accurate information).

Requirements

• Bachelor's Degree or equivalent combination of education and experience.
• Two (2) or more years of related work experience.
• Valid Property & Casualty plus Accident & Health Licenses in appropriate states.

Skills

• Excellent verbal and written communication skills.
• Good problem-solving and time management skills.
• Advanced analytical skills.
• Good planning, organizational, and prioritization skills.
• Strong project management skills.
• Ability to create, review, and finalize professional presentations, proposals, and executive communications.
• Ability to analyze campaign, engagement, sales, and marketing performance data and communicate findings effectively.
• Ability and motivation to work independently.
• Proficient in Microsoft Office Suite.

Benefits

We are proud to provide comprehensive, high-quality employee programs to meet employees' needs now and in the future, including a very competitive financial package.