Marketing Specialist, East

About the role

The Marketing Specialist will execute high-impact local events and brand experience activations, supporting regional and national field marketing strategies. The role involves building and maintaining local community and brand partnerships, managing on-site execution, and capturing local content to support broader marketing efforts.

Responsibilities

• Execute local community events and brand experience activations aligned with regional and national field marketing strategies.
• Support assigned regional studios with events, partner activations, community experiences, and key brand moments.
• Ensure studios are informed, prepared, and equipped to deliver experiences that meet brand standards.
• Manage on-site execution, including setup, show flow, customer engagement, and breakdown.
• Build and maintain local community and brand partnerships, identifying opportunities for ongoing collaboration.
• Partner cross-functionally with Retail Operations, Field Sales, Creative Marketing, and Marketing Managers to align on priorities.
• Support local Owners Club experiences and loyalty-focused activations.
• Capture local content (photos, stories, testimonials) to support broader marketing and storytelling.
• Track attendance, engagement, and feedback, delivering timely post-event reporting and insights.
• Uphold brand standards across all local executions and studio experiences to ensure a premium customer experience.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• 2–5 years of experience in field marketing, sales, community marketing, event execution, or brand ambassador roles.
• Strong interpersonal skills with the ability to build relationships in local markets.
• Experience supporting live events and on-site execution.
• Highly organized with strong attention to detail.
• Comfortable working evenings and weekends as required by event schedules.
• Willingness to travel locally within assigned region.
• Passion for community building, customer experience, and luxury brands.

Qualifications

• Passionate about Lucid's mission and values.
• Ability to work independently and as part of a team.
• Excellent communication and organizational skills.
• Proficiency in Microsoft Office Suite.

Skills

• Event planning and management.
• Customer service and relationship building.
• Collaboration and teamwork.
• Project management.
• Attention to detail.

Benefits

Lucid offers a comprehensive and competitive benefits package including medical, dental, and vision insurance; life and disability coverage; paid time off; paid holidays; and a 401(k) retirement plan. Eligible employees may also participate in Lucid’s equity program and/or a discretionary annual cash incentive program. Incentive and equity awards, if applicable, are determined based on individual performance, role scope, market considerations, and overall company results, in accordance with the terms of the applicable plans.

Pay

$73,600 - $101,200 USD annually

Schedule

Onsite at our Southfield, MI office