Marketing Specialist - Core Brands

We need to output HTML fragment only, with headings

for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use

• for any list of duties/requirements/benefits, and

  for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings. Remove boilerplate. Include a section only when posting has real, specific content for it. Preserve all substantive information. Do not invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. We need to parse the posting. Key sections: - About the role: The first paragraph: "The Marketing Specialist is responsible for developing and executing data-driven marketing strategies that support long-term growth, sales, and brand awareness. Working under general supervision, this role analyzes market trends, member behavior, and campaign performance to shape strategic plans aligned with business goals. The position collaborates cross-functionally to deliver integrated campaigns, measures results using KPIs, and optimizes performance." That's prose. - Responsibilities: The "Essential Duties and Responsibilities:" section includes a long list of duties for Marketing Specialist, Marketing Specialist II, Senior Marketing Specialist. We need to list them as bullet points. Should we separate by role? Probably just list all duties as bullet points. But we need to preserve all substantive info. Could group by role but not required. Use

  • . - Requirements: The "Knowledge, Skills, And Abilities Required" section includes Marketing Specialist I, II, Senior. That's requirements/qualifications/skills. We need to decide which headings to use: Requirements, Qualifications, Skills. The instruction says use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have multiple of those if content exists. We need to map content. We have: - Knowledge, Skills, And Abilities Required: includes bullet-like paragraphs for each level. Could be split into Requirements (education, experience), Qualifications (maybe same), Skills (software, competencies). But we need to avoid thin sections. Perhaps combine into one "Requirements" section that includes education, experience, skills, abilities. Or we could split into Requirements (education, experience), Qualifications (maybe same), Skills (software). However we need to ensure we don't create empty sections. Better: Use "Requirements" for education and experience, "Skills" for technical skills and competencies, and maybe "Qualifications" not needed if overlapping. But we have also "Competencies: Core Competencies that must be demonstrated by all Credit Union employees include Communicate, Navigate Change & Evolve, Solve Problems & Make Decisions, Plan, Prioritize, and Achieve, and Collaborate." That's also skills/competencies. Thus we could have: - About the role (p) - Responsibilities (ul) - Requirements (p or ul) covering education, experience, etc. - Skills (ul) covering software, competencies. - Benefits (ul) from Compensation & Benefits. - Pay (p) salary range. - Schedule (p) work arrangement and schedule. We must not create sections with placeholder text like "commensurate with experience". We have specific salary range: $57,000-$64,000 dependent on experience. That's specific enough for Pay. Schedule: "Work Arrangement - This position is a hybrid role with a combination of working both onsite (2 days/week) at the Headquarters building in East Lansing and remotely. Schedule - Monday-Friday 8:30am-5:00pm ET. This position requires the ability to work varied evening and weekend hours staffing events. The specific schedule will be determined during the interview process." That's specific enough. Benefits: list of benefits: 100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability Premiums; Up to 26 days of PTO within your first year, as well as Volunteer Time Off & 11 Paid Holidays; 401(k) with a company match; Tuition Reimbursement; Up to 12 Weeks of Paid Parental Leave; Learn more about our benefits here (link). We'll list as bullet points. Now we need to ensure we don't include boilerplate like "Disclaimer", "Physical Demands and Work Environment", "Competencies" maybe we include competencies under Skills. The "Physical Demands and Work Environment" maybe we could include under Requirements? But it's not a requirement per se; it's about work environment. Could be omitted? The instruction says preserve ALL substantive information; do not invent or summarize away detail. So we should include that info somewhere. Where? Could be under Requirements or a separate section like "Working Conditions". But we only allowed headings from list; we could put it under Requirements or maybe under "About the role". But better to include under Requirements as a paragraph. We also have "Disclaimer" etc which is boilerplate; we should remove. Also "Note this job description is not intended to be construed as an exhaustive list..." etc is boilerplate; remove. Also "MSUFCU is an affirmative-action, equal-opportunity employer." etc is EEO boilerplate; remove. Also "To perform this job successfully..." etc is boilerplate; remove. Also "Physical Demands and Work Environment" maybe we keep as a paragraph under Requirements or a separate section? Since we don't have a heading for Working Conditions, we could incorporate into Requirements as a paragraph. Now we need to ensure we don't repeat job title as heading. So no

    Marketing Specialist

    . Now produce HTML fragment. Structure:

    About the role

    ...

    Responsibilities

    • ... each duty ...
    ...

    Requirements

    ... education, experience, etc. plus physical demands.

    Skills

    • ... software proficiency, competencies.
    ...

    Benefits

    • ... benefits ...
    ...

    Pay

    Salary Range: $57,000-$64,000 dependent on experience

    Schedule

    Work Arrangement: This position is a hybrid role with a combination of working both onsite (2 days/week) at the Headquarters building in East Lansing and remotely. Schedule: Monday-Friday 8:30am-5:00pm ET. This position requires the ability to work varied evening and weekend hours staffing events. The specific schedule will be determined during the interview process.

    Now we need to extract duties list precisely. From "Essential Duties and Responsibilities:" we have a long paragraph with many duties separated by line breaks? Actually it's a block of text with each duty starting with a capital letter and maybe separated by line breaks? Let's parse: "Marketing Specialist: Responsible for marketing products and services offered by the Credit Union according to annual marketing plan, with responsibility for specific assigned products and services Focuses on driving growth from new member acquisition, upsell/cross-sell, and retention opportunities Meets and communicates regularly with relevant stakeholders (business units and external partners) on marketing campaigns Transforms business objectives into marketing strategy and resulting successful tactics Plans and writes marketing content to ensure a successful promotion and increased product usage Proofreads own and others’ documents to verify their effectiveness in conveying the necessary message, ensuring consistent brand, quality, and accuracy of information correct as to content, grammar, and spelling, and free of typographical errors; makes edits and copy suggestions to fellow team members’ work Leads research for the development of member communication to ensure alignment of message (key selling points) to target audience; determines target audience Creates Campaign Plans and new initiative overview documents Collaborates closely with Creative Services on the development of marketing materials Maintains and reports on results and expenses for each marketing campaign conducted Partners with market managers, business intelligence, and other internal partners to creates SWOT analysis, and utilize consumer and competitive analysis and latest marketplace trends Plays supporting role in product/service review, refresh, and bundling Coordinates special projects and programs to ensure success of the products/services/projects/programs Uploads current marketing content such as promotions and campaigns to the intranet Collaborates closely with Digital Marketing and Communications partners to ensure integrated marketing campaigns Maintains brand standards and ensures consistent branding across various touchpoints and through marketing tactics and campaigns Using assets provided by Creative Services, designs limited marketing materials Provides timely and appropriate reports and communications to VP of Marketing and Marketing Manager Communicates effectively across Community Impact division and throughout the Credit Union Works closely with marketing vendors and partners to ensure on-time campaign launches Represents the Credit Union at events on campus and in the community to promote products and services Participates in training activities within your department and with the learning development department; such training helps to ensure staff compliance with organization policies and state and federal regulations and laws Responds to staff and member questions regarding marketing promotions Ensures that all materials comply with federal, state and local regulations and legal requirements Maintains the confidentiality of sensitive member, team member, and other corporate information Actively engages in continuous improvement activities Performs other duties and assists other employees as assigned Marketing Specialist II: All of Marketing Specialist duties and responsibilities Requires less direction for targeting audience and campaign development Acts as sole lead on new projects Works directly with other departments to lead product changes/introductions Ability to lead a proofreading team Works efficiently to produce a high-volume of error-free work Assists with training of new team members Senior Marketing Specialist: All of Marketing Specialist II duties and responsibilities Trains new team members Presents ideas for new promotions, campaigns, and tactics As necessary, leads project development for all Marketing Specialists Assists other team members with identifying target market, headlines, verbiage, etc. Represents the Marketing department and assigned products/services at Credit Union project meetings Supports Credit Union direction while helping others understand the purpose and goals Be a role model by demonstrating initiative, integrity, responsibility, professionalism, and dependability Maintains regular communication with Marketing management to share observations of strengths and areas for development within the department Mentors intern(s), including coordinating intern work schedule and providing feedback on progress and development to management Uses critical thinking skills to solve problems and improve processes, work efficiently, and use time effectively Acts as a go-to person to assist other Marketing Specialists Leads trainings in the department, such as training to write impactful headlines and effective call-to-actions (CTAs)" We need to turn each line into a
  • . Ensure we keep the content exactly as given, no summarizing. We'll need to split by line breaks. Some lines have colons etc. We'll keep them. Now for Requirements: "Knowledge, Skills, And Abilities Required Marketing Specialist I: Bachelor’s Degree in marketing, communications, public relations, business, or related major required Work requires comprehensive understanding of marketing funnel and concepts, as well as graphic design Strong knowledge of and experience applying marketing methodology Knowledge of the Credit Union’s products and services as well as rules and regulations, policies, and procedures Requires ability to analyze results and create reports related to marketing promotions Must be proficient in the following computer programs: Microsoft Office, InDesign, and Trello Basic understanding of Illustrator and Photoshop Must have excellent interpersonal and communication skills, both written and oral, along with the ability to present information effectively to employees and members Ability to solve problems and handle complex details Must be detail-oriented Multitask orientation to handle numerous projects simultaneously Must be a team player as there are various departments and personalities to satisfy Necessity to meet competing deadlines Effective project management skills Marketing Specialist II: All of the Marketing Specialist knowledge, skills, and