Marketing Specialist - College of Business and Economics

About the role

The College of Business and Economics at the University of Wisconsin-Whitewater seeks a Marketing Specialist (CM015).

Position Title

Marketing Specialist

Job Category

Academic Staff

Employment Type

Regular

Attention Job Duties

• Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies.
• Manages multi-channel campaigns from concept through deployment, maintaining brand consistency across all touchpoints.
• Coordinates with vendors, designers, and agency partners to produce and place creative materials on time and within budget.
• Supports event marketing and recruitment programming, including on- and off-campus visits, email campaigns, high school outreach, and signature college events.
• Contributes to the development and implementation of strategic marketing plans based on research and established strategies.
• Identifies opportunities to strengthen brand presence and campaign effectiveness across earned, owned, and paid channels.
• Affords assistance in planning and executing paid media campaigns including digital, programmatic, social, and out-of-home.
• Captures, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities.
• Prepares performance reports and contributes to campaign optimization based on data insights.
• Maintains monitoring of higher education marketing trends to support evidence-based strategic decisions.
• Supervises and mentors student marketing staff.
• Collaborates with campus and college partners including Advising, Admissions, and college departments, centers, and institutes.
• Serves on departmental and university committees as appropriate.
• Performs additional duties as assigned.

Department

College of Business and Economics

Compensation

Well-qualified candidates can expect a starting annual salary within a range of $52,000 – $62,000. UW System employees receive an excellent benefit package.

Required Qualifications

• Bachelor’s degree in marketing, communications, business, or a closely related field, OR equivalent combination of education and professional experience.
• Minimum two (2) years of progressively responsible marketing experience with demonstrated results across multiple channels.
• Proficiency in digital marketing tools, social media platforms, and content production.
• Experience using marketing analytics to evaluate performance and guide decision-making.
• Strong written and verbal communication skills with the ability to develop content for varied audiences and purposes.
• Demonstrated ability to manage multiple projects simultaneously with attention to detail and independence.

Preferred Qualifications

• Experience in higher education marketing, enrollment marketing, or a mission-driven institutional environment.
• Familiarity with paid media platforms (Google Ads, Meta Business Suite, LinkedIn, programmatic, Stack Adapt) and campaign management.
• Experience supervising student workers or junior team members.
• Knowledge of brand management principles and integrated marketing planning.
• Experience with project management software (e.g., Monday.com) and marketing analytics dashboards.
• Experience with customer relationship management programs (Slate) and graphic design software (Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Acrobat, Adobe Express, Canva).