Marketing Specialist, Campaign Specialist

About Us

Activated Insights, a Software-as-a-Service (“SaaS”) leader in long-term and post-acute care, is seeking a driven and knowledgeable AR and Collections Specialist to join our marketing team.

Founded in 2008, Activated Insights is a software company serving North America’s fastest-growing labor market—long-term and post-acute senior care. As the market leader, our technology, surveys, and training solutions are used by everything from mom-and-pop small businesses to billion-dollar care organizations. Ultimately, our services impact the lives of hundreds of thousands of seniors every year. Today, with over 250 team members, over 7,000 customers that extend into over 23,000 sites of care, our products focus on employee engagement, ongoing education, resident and patient satisfaction surveys, and reputation management tools.

What Sets Activated Insights Apart

We are at the heart of the healthcare industry's most dynamic sector, with an ever-growing demand for post-acute care and long-term care to address the fastest growing segment of the US population. Our bond with healthcare providers draws compassionate, service-driven team members, fostering a spirited, collaborative culture aligned on our mission to deliver exceptional experiences for our employees, our customers and the people in their care.

A high performing executive leadership team with success in both public and PE companies, primarily in high-growth companies focused on the long term and post-acute care market. Backed by a private investment firm with 40+ years of experience forging lasting partnerships across the healthcare industry.

Why Is This Role So Special

Under the direction of the Senior Product Marketing Manager, the Marketing Specialist supports the strategy, planning, coordination of execution, and performance tracking of internal and external marketing initiatives, including events. This role helps ensure all marketing efforts align with business objectives, strengthen brand presence, and drive engagement and pipeline growth. The Marketing Specialist owns campaigns from creative brief through launch, coordinating execution across cross-functional stakeholders, managing campaign intake and delivery across channels, and contributing to high-quality, results-driven marketing experiences.

What You’ll Do

• Own Project Execution Across Key Growth Initiatives
• Facilitate execution by managing timelines, deliverables, and stakeholder coordination across: SEO agency initiatives, Website updates and blog production, Conversion and performance optimization projects, In-product advertisements through Appcues, Organic and paid social media activities, Email campaigns, Digital and in-person events
• Track progress, follow up with stakeholders, and ensure accountability
• Identify blockers early and help drive resolution
• Prioritize work based on business impact (pipeline, ACV, conversion)
• Campaign Management & Execution
• Own campaign management end-to-end, from intake of the initial brief through launch and post-campaign analysis
• Intake and manage incoming campaign requests, including scoping objectives, audience, channels, and timelines from the initial creative brief
• Coordinate cross-functional stakeholders (design, content, demand gen, sales) to keep campaigns on track from brief approval through asset delivery and launch
• Maintain a campaign calendar and project tracker to provide visibility into active, upcoming, and completed campaigns
• Facilitate efficient and timely execution of campaigns across multiple channels (email, paid, social, website, events) by coordinating deliverable creation, configuring platforms, and managing deployment logistics
• Support data scraping, list building, and enrichment efforts to ensure campaigns reach the right audiences
• Maintain the team's content and asset library, including video assets, ensuring copies and versioning stay current so campaigns have what they need at launch
• Track campaign performance post-launch and compile results into clear campaign optimization summaries with actionable recommendations for future campaigns
• Marketing Alignment & Project Coordination
• Lead twice-weekly marketing stand-ups to drive clarity on priorities, progress, and blockers
• Oversee project distribution to ensure balanced workloads and on-time execution
• Track freelancer hours and budget to ensure efficient use of resources
• Provide monthly reporting to leadership on freelancer spend and impact
• Identify opportunities to improve team efficiency, workflows, and accountability

Experience and Qualifications

• 1–3 years of experience in marketing, analytics, operations, or a related field
• Highly organized with strong attention to detail
• Comfortable working with data (Excel, dashboards, or similar tools)
• Strong communicator who can follow up and keep projects moving
• Proactive and curious, with a willingness to learn quickly
• Able to manage multiple priorities in a fast-paced environment

Nice to Have (Not Required)

• Experience with HubSpot, Salesforce, or similar tools
• Familiarity with Google Analytics or website performance metrics
• Exposure to SEO, content marketing, or end-to-end campaign management