Marketing Specialist, Bojangles

Key Responsibilities

• Lead community engagement efforts for Bojangles locations throughout assigned markets.
• Develop and maintain relationships with local schools, businesses, healthcare facilities, public safety agencies, churches, youth sports organizations, and community groups.
• Establish Bojangles as a visible and active community partner by consistently conducting outreach visits and follow-up activities.
• Create and maintain a pipeline of community partnerships that generate recurring business opportunities and brand visibility.
• Serve as the primary ambassador for the LV Petroleum's Bojangles brand.
• Execute local marketing strategies designed to increase awareness within each trade area.
• Develop community-focused promotions, fundraisers, sponsorships, appreciation events, and sampling programs.
• Catering & Revenue Growth
• Identify, develop, and convert catering prospects into recurring customers.
• Build relationships with decision-makers responsible for staff meals, meetings, employee recognition, team events, and group dining.
• Promote breakfast trays, boxed lunches, team meals, appreciation meals, family meals, and large-format catering opportunities.
• Develop catering opportunities within schools, healthcare facilities, warehouses, industrial employers, and office environments.
• Partner with restaurant leadership to establish and achieve monthly catering sales goals.
• Event Planning & Community Experiences
• Plan and execute sampling events, appreciation visits, sponsorship activities, and community engagement events.
• Coordinate community participation opportunities that create memorable brand experiences.
• Identify opportunities to support first responders, educators, healthcare professionals, youth organizations, and local businesses.
• Implement recurring community traditions that strengthen brand loyalty and visibility.
• Represent LV Petroleum and Bojangles at community events, festivals, chamber functions, and networking opportunities.
• Community Partnership Management
• Build and manage a structured community partnership pipeline from prospect identification through active partnership status.
• Maintain accurate records of outreach activities, contacts, follow-up activities, opportunities, and results.
• Conduct timely follow-up communications and relationship management activities.
• Develop long-term partnerships that generate repeat traffic, catering revenue, fundraisers, and community goodwill.
• Performance Tracking & Reporting
• Track outreach activity, contacts, catering introductions, community partnerships, events, and sales impact.
• Maintain community engagement scorecards and reporting metrics.
• Provide regular updates to senior leadership regarding pipeline activity, growth opportunities, and market trends.
• Analyze results and adjust strategies based on performance metrics and business outcomes.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Hospitality Management, or related field preferred.
• Equivalent combination of education and experience considered.
• 3+ years of experience in field marketing, local store marketing, restaurant marketing, community relations, event marketing, or business development.
• Experience in QSR, restaurant, retail, hospitality, franchise, or multi-unit environments preferred.
• Demonstrated success building community partnerships and executing grassroots marketing initiatives.

Skills & Knowledge

• Strong networking and relationship-building skills.
• Excellent verbal and written communication abilities.
• Ability to effectively present and represent the brand in diverse community settings.
• Strong organizational and project management capabilities.
• Experience managing multiple priorities and geographic territories.
• Proficient with Microsoft Office and CRM or tracking systems.
• Ability to travel regularly throughout assigned markets.
• Ability to work flexible schedules, including evenings and weekends when needed.