Marketing Specialist

This is a full-time, hourly, non-exempt role reporting to the VP of Marketing. The position is in-office with typical hours of Monday–Friday, 8:00 am–4:30 pm CST.

About the role

The Marketing Specialist will plan, execute, and analyze marketing initiatives to drive brand awareness, generate leads, and increase sales. This role requires strong analytical and problem-solving skills.

Responsibilities

• Work alongside the VP of Marketing to develop and support direct-response marketing campaigns across digital advertising, email, direct mail, television, radio, social media, and affiliate marketing.
• Monitor campaign performance and analyze key metrics such as lead volume, conversion rates, cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS).
• Coordinate with internal teams and external vendors to ensure timely delivery of marketing materials.
• Develop reports and dashboards to communicate campaign performance and recommendations to leadership.
• Work with external agencies, media partners, and vendors as needed.
• Maintain data integrity and ensure compliance with marketing regulations and company policies.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in direct-response marketing, performance marketing, demand generation, or customer acquisition.
• Strong analytical skills with experience interpreting marketing data and performance metrics.
• Experience managing paid media campaigns across digital and traditional channels.
• Proficiency with marketing analytics, reporting, and CRM tools.

Skills

• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.
• Experience in home improvement, retail, healthcare, insurance, financial services, or other lead-generation-focused industries.
• Attention to detail and commitment to delivering high-quality work.
• Understanding of marketing principles and best practices.
• Knowledge of residential remodeling industry trends and customer preferences.
• Proficiency in Microsoft Office suite (Word, Excel, PowerPoint).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Capacity to adapt to changing priorities and deadlines.

Pay

$29.00 – $34.00 per hour.

Schedule

Monday–Friday, 8:00 am–4:30 pm CST.

Physical Requirements

• Sit: Continuously 5.5–8 hours/day.
• Stand: Occasionally 0.25–2.5 hours/day.
• Lift/Carry 0–10 lbs: Occasionally 0.25–2.5 hours/day.
• Lift/Carry 10–20 lbs: Occasionally 0.25–2.5 hours/day.
• Lift/Carry 20–50 lbs: Never.
• Lift/Carry 50–100 lbs: Never.
• Lift/Carry over 100 lbs: Never.
• Walk: Occasionally 0.25–2.5 hours/day.
• Drive: Occasionally 0.25–2.5 hours/day.
• Reach Above: Occasionally 0.25–2.5 hours/day.
• Bend/Stoop: Occasionally 0.25–2.5 hours/day.
• Use Hands for Pushing/Pulling: Occasionally 0.25–2.5 hours/day.
• Use Hands for Fine Manipulation: Continuously 5.5–8 hours/day.
• Stress Level: Moderate.

The physical demands described are representative of those required to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.