Marketing Specialist

About the role

This is a 100% onsite role in Grafton, WI. Candidates must be able to commute daily; remote work is not available. Candidates must be authorized to work in the United States. Visa sponsorship is not available for this role.

Yamato is a global leader in advanced weighing, filling, and inspection solutions, with a legacy dating back to 1920. The company manufactures weighing technology used in heavy industrial and food applications.

Benefits

At Yamato Corporation, we prioritize the well-being of our employees. As a valued member of our team, you can expect:

• Comprehensive Health Benefits: 100% company-paid premiums for health, dental, and vision coverage, along with life insurance and both short- and long-term disability options.
• 401(k) with Company Match & Immediate Vesting: Eligibility for our 401(k) plan begins the first day of the month following 30 days of service, with a 4% company match on employee contributions of 5% or more.
• Generous Paid Time Off (PTO): 18 days of PTO each calendar year, allowing you to rest, recharge, and focus on what matters to you most.
• PTO Carryover Benefits: Flexibility with our PTO carryover policy, which allows a portion of unused PTO to be carried over into the following year.
• 10 Company-Paid Holidays: 10 paid holidays each calendar year, ensuring you have time to relax and enjoy life outside of work.

Responsibilities

An individual contributor on the marketing team responsible for executing and optimizing digital marketing initiatives with a primary focus on marketing automation, email marketing campaign development, and digital lead generation.

• Marketing Automation & Email Campaign Management: Develops, builds, and manages automated marketing programs within the marketing automation platform.
• Digital Campaign Execution & Lead Generation: Supports digital lead acquisition initiatives through channels such as paid search, paid social, landing pages, and integrated content campaigns.
• Campaign Analytics, Optimization & Database Management: Tracks, analyzes, and reports on campaign performance including engagement, lead generation, and conversion metrics.
• Sales Alignment & Cross-Functional Collaboration: Works with sales, marketing leadership, product management, and external partners to ensure campaigns, lead routing, and reporting align with sales objectives and company goals.
• Content Development & Thought Leadership Support: Develops other content marketing projects as assigned, including writing thought-leadership content.
• Industry Awareness: Stays current on industry trends, competitor activities, and market insights to inform campaign strategy and digital marketing initiatives.
• Agency & Partner Management: Maintains relationships with external agencies, vendors, and marketing partners.
• Brand Management: Maintains consistency across all marketing channels and communications, ensuring compliance with brand standards and messaging guidelines.

Qualifications

• Bachelor’s degree in marketing, communications, or related field preferred.
• Three or more years of experience in digital marketing, marketing automation, or campaign management.
• Experience developing and executing email marketing campaigns and automation workflows required.
• Working knowledge of marketing automation and CRM platforms; experience with Salesforce Marketing Cloud Account Engagement or similar platforms preferred.
• General understanding of business-to-business marketing practices.
• Strong analytical skills with ability to interpret campaign performance data.
• Strong copywriting and copy-editing skills with exceptional attention to detail.
• Organized with ability to manage multiple projects and deadlines simultaneously.
• Entrepreneurial creative mindset with problem-solving capability.
• Excellent communication, collaboration, and computer skills.
• Strong work ethic; dependable and trustworthy.
• Requires valid driver’s license and must be insurable.