Marketing Specialist

About the Role

This role will serve as a key resource for presentation development, digital marketing execution, sales enablement content, and digital content optimization initiatives. The ideal candidate has hands-on experience managing digital campaigns, optimizing content for modern search and answer engines, developing HubSpot workflows, supporting CRM and deal data management, and creating polished presentation materials for internal and customer-facing use. The position requires a proactive marketer who can independently create print and digital content, manage projects while collaborating cross-functionally with sales, partner teams, and leadership. Strong print content experience is required.

Responsibilities

• Presentation Design & Collaboration
  • Develop and maintain professional PowerPoint presentations for sales enablement, executive presentations, partner initiatives, customer meetings, webinars, and internal communications.
  • Transform technical and business concepts into visually compelling presentation materials aligned with WEI branding standards.
  • Collaborate with sales, leadership, and technical teams to create presentation decks that support customer engagement and pipeline growth.
  • Assist with presentation formatting, messaging consistency, and content updates across organizational materials.
• Digital Content, SEO & AEO
  • Optimize content for both traditional search engine optimization (SEO) and Answer Engine Optimization (AEO) to improve visibility in AI-driven search experiences and featured answers, including blogs and thought leadership landing pages.
  • Conduct keyword and topic research to support organic search performance and thought leadership initiatives.
  • Enhance content with CTAs, internal linking, metadata, structured formatting, and conversion-focused messaging.
  • Monitor website and content performance using Google Analytics, Google Search Console, and additional SEO tools.
  • Provide and execute recommendations for optimization.
• HubSpot & Marketing Automation
  • Build and manage workflows, forms, lists, email campaigns, and landing pages within HubSpot Marketing Hub Professional.
  • Support sales and marketing operations through accurate deal data entry, lifecycle stage management, contact segmentation, and CRM hygiene.
  • Create automated nurture and re-engagement campaigns to improve lead conversion and customer engagement.
  • Assist with reporting dashboards and campaign attribution tracking within HubSpot.
• Google Ads & Paid Digital Campaigns
  • Assist in the development, execution, and optimization of LinkedIn Campaign Manager and Google Ads (search, display, and YouTube).
  • Monitor campaign performance metrics including CTR, CPC, conversions, and lead quality.
  • Collaborate with company leadership on audience targeting, ad copy, keyword strategy, and campaign optimization recommendations.
  • Support retargeting and digital advertising initiatives across additional paid platforms when needed.
• Social Media Management
  • Manage and maintain WEI's rolling LinkedIn social media content calendar while aligning to WEI's priority IT solutions.
  • Create engaging social content that promotes WEI thought leadership, company culture, technology partnerships, and industry insights.
  • Monitor platform engagement and emerging digital trends to improve reach and performance.
  • Utilize AI-assisted tools when appropriate to support content ideation and efficiency.
• Website & Digital Experience
  • Build and maintain HubSpot landing pages and website content updates (WordPress) aligned with branding and AEO/SEO best practices.
  • Ensure website content remains current, optimized, and aligned with campaign objectives.
  • Support ongoing website enhancement initiatives focused on user experience and lead conversion.
• Video & YouTube Content Management
  • Support the optimization of video content across digital platforms, including YouTube, Spotify for Podcasters, and Vidyard (content uploads, metadata optimization, playlists, thumbnails, captions, and channel organization).
  • Optimize video titles, descriptions, tags, and transcripts to improve discoverability through SEO and AEO best practices.
  • Monitor video engagement and performance analytics to identify opportunities for audience growth and content optimization.

Requirements

• Education and Professional Background
  • Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent work experience.
  • 3-4 years of experience in B2B marketing, preferably with industrial or technical product marketing.
  • Must be an absolute expert at creating professional PowerPoint presentations.
  • Must excel at graphic design.
  • Demonstrated experience in online marketing, including website maintenance, email campaigns, online advertising, and social media management.
  • Proficient within either HubSpot Marketing Hub Professional or Sales Hub Professional; including workflows, campaign management, and contact database maintenance.
  • Proven ability to write, proofread, and edit B2B marketing content with strong attention to detail.
• Digital and Technical Skills
  • Proficiency in Microsoft PowerPoint, Excel, Word, Outlook, and Teams.
  • Demonstrated capability to generate engaging marketing/sales content from ChatGPT, Claude, or Gemini.
  • Experience with design tools such as Adobe Creative Suite (Photoshop, Premiere Pro, InDesign).
  • Experience in digital ad platforms such as LinkedIn Campaign Manager or Google Ads.
  • Experience with marketing analytics tools like Google Analytics, Google Search Console, and social media monitoring platforms is highly preferred.
• Core Competencies
  • Exceptional organizational and project management skills, capable of setting priorities and managing multiple tasks in a deadline-driven environment.
  • Ability to manage project roadblocks and push initiatives forward efficiently.
  • Ability to collaborate with internal teams while also working independently.
  • Outstanding writing, editing, and communication skills with the ability to clearly articulate ideas and insights.
  • High levels of creativity and design skills, coupled with a strong ability to think critically and solve problems effectively.
  • Strong work ethic, self-motivation, and high levels of energy and enthusiasm.
• Interpersonal Skills
  • Proven ability to develop and maintain relationships with internal stakeholders, clients, and external partners.
  • Cultural awareness and sensitivity, with the ability to work effectively with diverse teams and audiences.
• Other Requirements
  • Availability for occasional business travel.
  • Must be able to commute to Salem, NH at least 4 days per week.
  • Applicants must be authorized to work in the US without employer sponsorship now or in the future.