Marketing Specialist

Key Responsibilities

• Develop and maintain professional PowerPoint presentations for sales enablement, executive presentations, partner initiatives, customer meetings, webinars, and internal communications.
• Transform technical and business concepts into visually compelling presentation materials aligned with WEI branding standards.
• Collaborate with sales, leadership, and technical teams to create presentation decks that support customer engagement and pipeline growth.
• Assist with presentation formatting, messaging consistency, and content updates across organizational materials.
• Optimize content for both traditional search engine optimization (SEO) and Answer Engine Optimization (AEO) to improve visibility in AI-driven search experiences and featured answers.
• Conduct keyword and topic research to support organic search performance and thought leadership initiatives.
• Enhance content with CTAs, internal linking, metadata, structured formatting, and conversion-focused messaging.
• Monitor website and content performance using Google Analytics, Google Search Console, and additional SEO tools. Provide and execute recommendations for optimization.
• Build and manage workflows, forms, lists, email campaigns, and landing pages within HubSpot Marketing Hub Professional.
• Support sales and marketing operations through accurate deal data entry, lifecycle stage management, contact segmentation, and CRM hygiene.
• Create automated nurture and re-engagement campaigns to improve lead conversion and customer engagement.
• Aid in reporting dashboards and campaign attribution tracking within HubSpot.
• Assist in the development, execution, and optimization of LinkedIn Campaign Manager and Google Ads (search, display, and YouTube).
• Monitor campaign performance metrics including CTR, CPC, conversions, and lead quality.
• Collaborate with company leadership on audience targeting, ad copy, keyword strategy, and campaign optimization recommendations.
• Support retargeting and digital advertising initiatives across additional paid platforms when needed.
• Manage and maintain WEI's rolling LinkedIn social media content calendar while aligning to WEI's priority IT solutions.
• Create engaging social content that promotes WEI thought leadership, company culture, technology partnerships, and industry insights.
• Monitor platform engagement and emerging digital trends to improve reach and performance.
• Utilize AI-assisted tools when appropriate to support content ideation and efficiency.
• Build and maintain HubSpot landing pages and website content updates (WordPress) aligned with branding and AEO/SEO best practices.
• Ensure website content remains current, optimized, and aligned with campaign objectives.
• Support ongoing website enhancement initiatives focused on user experience and lead conversion.
• Support the optimization of video content across digital platforms, including YouTube, Spotify for Podcasters, and Vidyard (content uploads, metadata optimization, playlists, thumbnails, captions, and channel organization).
• Optimize video titles, descriptions, tags, and transcripts to improve discoverability through SEO and AEO best practices.
• Monitor video engagement and performance analytics to identify opportunities for audience growth and content optimization.

Required Skills & Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent work experience.
• 3-4 years of experience in B2B marketing, preferably with industrial or technical product marketing.
• Must be an absolute expert at creating professional PowerPoint presentations.
• Must excel at graphic design.
• Demonstrated experience in online marketing, including website maintenance, email campaigns, online advertising, and social media management.
• Proficient within either HubSpot Marketing Hub Professional or Sales Hub Professional; including workflows, campaign management, and contact database maintenance.
• Proven ability to write, proofread, and edit B2B marketing content with strong attention to detail.
• Experience with design tools such as Adobe Creative Suite (Photoshop, Premiere Pro, InDesign).
• Experience in digital ad platforms such as LinkedIn Campaign Manager or Google Ads.
• Experience with marketing analytics tools like Google Analytics, Google Search Console, and social media monitoring platforms is highly preferred.

Core Competencies

• Exceptional organizational and project management skills, capable of setting priorities and managing multiple tasks in a deadline-driven environment.
• Ability to manage project roadblocks and push initiatives forward efficiently.
• Ability to collaborate with internal teams while also working independently.
• Outstanding writing, editing, and communication skills with the ability to clearly articulate ideas and insights.
• High levels of creativity and design skills, coupled with a strong ability to think critically and solve problems effectively.
• Strong work ethic, self-motivation, and high levels of energy and enthusiasm.

Interpersonal Skills

• Proven ability to develop and maintain relationships with internal stakeholders, clients, and external partners.
• Cultural awareness and sensitivity, with the ability to work effectively with diverse teams and audiences.