Marketing Specialist

Key Responsibilities

• Implements firm-wide and service line specific marketing strategies in collaboration with firm leadership and service line leaders
• Supports the creation and execution of strategic marketing campaigns that attract the ideal client to WR key services, showcase thought leadership, promote key events, and reinforce the firm’s reputation as an employer of choice
• Tracks and reports ROI of marketing activities to inform future strategy
• Oversees firm website, developing it into a lead generator for new business opportunities and talent acquisition
• Coordinates the production of marketing collateral such as brochures, proposals, presentations, swag, signage, etc.
• Develops and executes social media strategies that promote the firm's brand identity and culture, enhance employer branding, and attract top talent through engaging and targeted content
• Manages database of firm contacts to ensure accurate data and effective outreach
• Collaborates with partners and subject matter experts to coordinate marketing and speaking opportunities
• Supports thought leadership initiatives by assisting with article development and publication, including ghostwritten articles
• Writes persuasive copy for sales collateral
• Aids in the development of high-value content like whitepapers, case studies, videos, etc.
• Aids in the development and distribution of press releases
• Collaborates with HR and Operations on recruitment marketing, onboarding materials, internal/external messaging and employee engagement and culture building efforts
• Creates and delivers content for events, email, social sharing, internal/external newsletters, intranet etc.
• Supports event planning and execution, including webinars, conferences, trade shows, roundtables and other firm wide events such as Firm Day
• Manages sponsorship opportunities and ensures brand visibility at external events that drives measurable return against established marketing objectives
• PARTNERS WITH THE PRACTICE LEADER AND PURSUIT TEAM TO SUPPORT PROPOSALS AND PRESENTATIONS
• Maintains database of sales opportunities; ensures data is up-to-date

Qualifications

• Bachelor’s degree in business, marketing, communications or related field
• Advanced degrees or special training in marketing a plus
• 3-5 years of experience in a public accounting firm or professional services environment
• Stellar writing skills
• Excellent interpersonal and oral communication skills
• Strong analytical and reasoning abilities
• Extremely client service-oriented
• Advanced skills with MS Word, PowerPoint and Excel
• Experience working with CRM/Microsoft Dynamics, email distribution software, social scheduling tool and Canva/design software