Marketing Specialist

Position Summary

The Marketing Specialist will lead the visual storytelling and content strategy for Village Handcrafted Cabinetry. Reporting to the Marketing Director, you will be responsible for creating compelling marketing materials, managing our digital presence, and ensuring brand consistency across all touchpoints. This role requires both creative execution skills and strategic marketing thinking.

Core Responsibilities

• Create and produce high-quality marketing materials including catalogues, sell sheets, booklets, advertisements, and product photography
• Design and develop engaging social media content that reflects our brand's quality and craftsmanship
• Write and develop blog content that showcases our products, design inspiration, and industry expertise
• Collaborate with VHC's Head of Marketing to develop email campaigns for trade accounts, including newsletters, product launches in Hubspot similar marketing automation platforms
• Manage and organize our photography library and coordinate product photoshoots
• Develop graphics and visual assets for both print and digital channels
• Elevate content quality to reflect our premium positioning and craftsmanship
• Collaborate with the Head of Marketing to develop and maintain brand guidelines and templates
• Manage and update the company website with fresh content and product information
• Work with Head of Marketing to oversee social media strategy and execution across all platforms
• Create content calendars and maintain consistent posting schedules
• Support the development and execute email marketing campaigns using HubSpot targeting trade partners and dealers
• Create targeted content and communications for our trade account network
• Support the development of promotional materials and campaigns to support dealer and trade partner sales efforts
• Maintain regular communication with trade accounts through email campaigns and updates
• Partner with the Head of Marketing on overall marketing strategy and campaign development
• Provide creative input on brand positioning and messaging
• Identify opportunities to improve marketing effectiveness and brand visibility

Qualifications

• Develop and promote promotional materials and campaigns to support dealer and trade partner sales efforts
• Maintain regular communication with trade accounts through email campaigns and updates
• Collaborate with the Head of Marketing on overall marketing strategy and campaign development
• Provide creative input on brand positioning and messaging
• Identify opportunities to improve marketing effectiveness and brand visibility

Company Standards

• Represent the Company in a positive, professional manner with fellow employees and within the communities served
• Encourage and maintain teamwork throughout the company
• Communicate all pertinent information in a timely and effective manner
• Embrace high ethical standards and adhere to company policies
• Demonstrate Company's Guiding Values of Quality, Customer Satisfaction, Integrity, Teamwork, and Community