Marketing Specialist

About the Role

Join Trulieve, where passion meets purpose. Recognized on TIME's America's Best Companies 2026 List, Trulieve is one of the nation's fastest-growing cannabis companies, dedicated to bringing patients relief through trusted, hand-grown products. As a Marketing Specialist supporting the Maryland and Connecticut markets, you will play a key role in executing and optimizing state-level marketing initiatives through competitive intelligence, data-driven insights, and cross-functional collaboration.

This role reports to the State Marketing Manager, Maryland, and is ideal for a detail-oriented, analytical professional who thrives in a collaborative environment. You will help drive performance, enhance customer experience, and maintain competitive positioning by translating data into actionable strategies.

Responsibilities

• Competitive Intelligence & Market Insights
  • Conduct ongoing analysis of the competitive landscape, including pricing, promotions, product assortment, and marketing tactics.
  • Develop and maintain regular competitive reporting (weekly/monthly) with clear insights and actionable recommendations.
  • Partner with internal teams to translate competitive intelligence into strategic considerations for promotions and campaigns.
• Promotional Performance & Data Analysis
  • Partner with the Data & Analytics team to evaluate promotional effectiveness, including lift, ROI, customer engagement, and traffic-driving metrics.
  • Support the development and distribution of post-campaign reporting, highlighting key learnings and optimization opportunities.
  • Assist in maintaining reporting frameworks and dashboards to track performance across key initiatives.
  • Ensure insights are clearly communicated to marketing, retail, and leadership stakeholders.
• Third-Party Brand Management Support
  • Serve as a day-to-day point of contact for select third-party brand partners, supporting execution of joint marketing initiatives and product launches.
  • Coordinate with Brand Marketing, Procurement, and Retail teams to ensure alignment on brand activations and promotional support.
  • Track and report on brand partner performance, including promotional participation and ROI.
  • Assist in ensuring brand standards and messaging are executed consistently across channels.
• Customer Sentiment & Experience Insights
  • Partner with the Customer Experience (CX) team to monitor customer sentiment across surveys, reviews, and feedback channels.
  • Analyze trends in customer feedback and identify opportunities to improve marketing effectiveness and in-store experience.
  • Support the development of regular customer insight reporting for marketing and cross-functional teams.
  • Elevate key customer insights that may impact promotional strategies, product offerings, or messaging.
• Cross-Functional Coordination & Execution Support
  • Support the Senior State Marketing Manager in the execution of promotional calendars and key marketing initiatives.
  • Coordinate with cross-functional teams including Retail, Digital, Creative, Brand, and Operations to ensure alignment and timely execution.
  • Assist in gathering and organizing campaign assets, timelines, and deliverables.
  • Support marketing activations, events, and key business moments as needed.
• Operational Excellence
  • Maintain organized documentation of reports, insights, and campaign performance.
  • Manage multiple projects simultaneously while meeting deadlines and maintaining attention to detail.
  • Ensure compliance with all company policies, procedures, and regulatory requirements.
  • Represent the brand in a professional and positive manner.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field required.
• 2–4 years of experience in marketing, analytics, or a related field.
• Strong analytical mindset with experience interpreting data and translating insights into recommendations.
• Experience working with performance metrics, dashboards, or reporting tools.
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Strong organizational and project management skills.
• Effective communicator with the ability to present insights clearly and concisely.
• Collaborative team player with the ability to work cross-functionally across departments.
• High attention to detail and commitment to accuracy.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience with data visualization or project management tools is a plus.
• Cannabis experience a strong plus.

Additional Qualifications

• Must be at least 21 years of age.
• Must possess a valid driver’s license and a clear driving record.
• Must be able to pass all required background checks and screenings.
• Ability to work flexible hours, including occasional evenings, weekends, and holidays as business needs require.
• Demonstrates professionalism, integrity, and a strong work ethic.
• Self-motivated, proactive, and eager to learn.

Physical Requirements

• Must be able to push, pull, move, and/or lift a minimum of 25 lbs. to a minimum height of 5 feet and able to push, pull, move, and/or carry such weight a minimum distance of 50 feet, with or without mechanical assistance.
• Must be able to work seated/standing as appropriate at workstations for extended periods of time, maintain body equilibrium while climbing ladders, stairways, stopping, kneeling, crouching, and reaching, and use hands/fingers to hold, grasp, turn, pick, pinch frequently/constantly to complete tasks.
• Must have visual acuity with/without job aids to perform activities such as reading, viewing a computer terminal, visual inspection involving small parts/details. Clarity of vision at 20 ft or more in day and night/dark conditions.
• Must be able to speak and communicate verbally at conversation levels with co-workers, vendors, etc. (Moderate noise).

Schedule

45+ hours weekly with flexible hours depending on business needs. Must be available to work occasional evenings, weekends, and holidays. Must be able to move intermittently throughout the workday and use senses (sight, hearing) adequately to meet position requirements.

Benefits

A comprehensive benefits package including paid time off is offered with this position.