Marketing Specialist

We need to output HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use

for each section heading only if there is real specific content. We must not repeat job title. No Job ID etc. Remove boilerplate. Must preserve all substantive info. We need to parse the posting. Content: - Intro about Tricon (company description). Could be "About the role"? Actually "About the role" maybe includes description of role. The posting includes "Job Description This Marketing Specialist enjoys turning ideas into execution..." That's description of role. Could go under "About the role". Or we could have "About the role" section with that paragraph. - Responsibilities: list of duties: Digital Content & Web, Digital Asset Management, Photography & Video Production, Campaign & Program Management, AI-Enabled Marketing Operations. Each with bullet points. - Qualifications: includes "Qualifications:" list of proficiency etc. Also "Minimum Requirements:" and "Preferred Attributes:" and "Physical Demands:" maybe part of Requirements? The instruction: Use sections for Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide where to put each piece. We have qualifications list: Strong proficiency with Microsoft Office..., Demonstrated proficiency using Claude..., Experience working with websites..., Experience organizing..., Strong project-management..., Excellent written communication..., Comfortable coordinating agencies... Minimum Requirements: Bachelor's degree..., Approximately 2–5 years experience... Preferred Attributes: list. Physical Demands: description. We could treat "Qualifications" as the list under "Qualifications:" heading. "Requirements" could include Minimum Requirements and maybe Physical Demands? Or we could separate: Requirements = Minimum Requirements + Physical Demands? Skills could be Preferred Attributes? But we have a Skills section as well. The instruction: Prefer a few substantive sections over many thin ones. So we could combine. We need to include sections only when posting has real specific content. So we must include About the role, Responsibilities, Qualifications, Requirements (maybe Minimum Requirements), Skills (Preferred Attributes), maybe Benefits? No benefits mentioned. Pay? Not mentioned. Schedule? Not mentioned. So we omit Benefits, Pay, Schedule. We must not create sections with filler like "not specified". So we omit those. Thus sections: About the role, Responsibilities, Qualifications, Requirements, Skills. Now we need to format. About the role: paragraph(s) describing role: "This Marketing Specialist enjoys turning ideas into execution. They support the development and delivery of digital content, campaigns, creative assets and marketing programs across the organization. The Marketing Specialist works across websites, digital asset management, photography, video, campaigns and other priority initiatives while partnering closely with internal teams, agencies and external vendors. They have strong execution skills with curiosity, sound judgment and a willingness to use emerging technology to work smarter and move faster." We could also include company description? Might be considered "About the role"? The intro about Tricon is company overview, not role. Could we put that under About the role? Might be okay but it's not role-specific. However we could include it as part of About the role? The instruction: "Do NOT repeat the job title as a heading (the page already shows it)". It doesn't forbid including company description. But we might put company overview under About the role? Might be considered filler? It's substantive about the company, but not role. Could also omit it? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. So we should keep company description. Where to put? Could be a separate section like "About Tricon" but we only allowed headings from list. Could we put it under About the role? That might be okay as it's still about the role context. But maybe better to create a section "About the role" that includes both role description and company overview? The instruction: "Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So they expect those headings. So we can put company overview under About the role as part of the role context. It's not violating. Thus About the role will contain two paragraphs: company overview and role description. Now Responsibilities: we need

• for each duty. The posting has headings: Digital Content & Web, Digital Asset Management, Photography & Video Production, Campaign & Program Management, AI-Enabled Marketing Operations. Under each there are bullet-like sentences. We'll create list items for each duty, maybe combine sub-bullets? The instruction: Use
  • for any list of duties/requirements/benefits. So we can make a flat list of duties, each as
  • . Could also nest? Not required. We'll just list each duty as a
  • with the detailed description. We need to preserve all substantive information: So each duty's bullet points should be included. Could break into multiple
  • per subpoint? Might be better to keep each heading as a
  • containing the sentences. But we risk losing detail if we just put heading. Better to include all sentences within each
  • . We'll combine them. Thus Responsibilities list: - Digital Content & Web: Author, update and maintain webpages and digital content across Tricon web properties. Coordinate content updates, landing pages, campaign experiences and other digital marketing initiatives. Perform content quality assurance to help ensure accuracy, consistency, functionality and alignment with brand standards. Partner with Digital Marketing, Communications and other stakeholders to translate business needs into effective digital experiences. - Digital Asset Management: Manage and maintain Tricon’s digital asset management platform and supporting asset libraries. Organize, tag and maintain photography, video, creative files and other marketing assets. Establish and uphold effective asset-management practices, including naming conventions, metadata, version control and usage rights. Help internal teams quickly locate and appropriately use approved marketing assets. - Photography & Video Production: Coordinate photography and video shoots from planning through final delivery. Manage schedules, shot lists, locations, talent, vendors and production logistics. Partner with creative teams and external production partners to ensure deliverables meet brand and business requirements. Maintain organized libraries of final photography and video assets. - Campaign & Program Management: Support the execution of integrated marketing campaigns and programs across digital and traditional channels. Build project plans, coordinate deliverables and track timelines, approvals and dependencies. Work across Marketing, Operations, Communications and other business functions to keep initiatives moving forward. Coordinate with agencies, vendors and production partners as required. Support campaign reporting, documentation and post-program analysis. - AI-Enabled Marketing Operations: Use Claude and other approved AI tools as part of the daily marketing workflow to accelerate research, content development, analysis, quality assurance and execution. Apply strong human judgment when reviewing and refining AI-assisted work. Identify opportunities to simplify workflows, automate repetitive work and improve team productivity. Stay current on emerging marketing technologies and practical applications of generative AI. Now Qualifications: list under "Qualifications:" heading. We'll make
    • for each. Qualifications items: - Strong proficiency with Microsoft Office, including PowerPoint, Excel, Word and Outlook. - Demonstrated proficiency using Claude for professional workflows. - Experience working with websites or content management systems. - Experience organizing and managing digital creative assets. - Strong project-management and organizational skills, with the ability to manage multiple workstreams simultaneously. - Excellent written communication, proofreading and attention to detail. - Comfortable coordinating agencies, photographers, videographers, creative partners and other external vendors. Now Requirements: includes Minimum Requirements and Physical Demands. Could also include maybe "Minimum Requirements:" and "Physical Demands:" as subpoints? We'll make a list. Minimum Requirements: - Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent professional experience. - Approximately 2–5 years of experience in marketing, digital marketing, communications, content production or a related role. Physical Demands: we need to include all details. Physical Demands: - Frequently required to sit; talk; and hear. - Occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop; kneel; or crouch. - Occasionally lift and/or move up to 10 pounds. - Vision abilities required by this job include close vision, distance vision and depth perception. We could also include the sentence: "The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job, including:" as intro text maybe as a

      before list. We'll include that as a paragraph then list. Now Skills: Preferred Attributes list. Preferred Attributes: - Experience with digital asset management platforms. - Experience with WordPress or similar content management systems. - Familiarity with basic digital analytics and campaign performance reporting. - Experience supporting photography or video production. - Exposure to CRM, email marketing, social media or marketing automation platforms. - Experience working in a fast-paced, highly collaborative marketing organization. Now we need to output HTML fragment only, no /, no markdown fences. We'll structure:

      About the role

      Company overview paragraph.

      Role description paragraph.

      Responsibilities

      • ...
      ...

      Qualifications

      • ...
      ...

      Requirements

      The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job, including:

      • ...
      ...
      But we also need Minimum Requirements. Could add a

      before list: "Minimum Requirements:" then list. Better:

      Minimum Requirements:

      ...
      then

      Physical Demands:

      ...
      But we must not repeat headings unnecessarily. It's okay to have paragraphs inside section. Now Skills section:

      Skills

      ...
      We must ensure we don't include any boilerplate like EEO etc. Not present. Now check for any duplicated lines: we must avoid repeating. Ensure we captured all. Let's craft. Company overview paragraph: "Tricon is an owner, operator and developer of single-family rental homes in the U.S. and multi-family apartments in Canada. Our commitment to enriching the lives of our employees, residents and local communities underpins Tricon’s culture and business philosophy. We provide high-quality rental housing options for families across the United States and Canada through our technology-enabled operating platform and dedicated on-the-ground operating teams. Our development programs are also delivering thousands of new rental homes and apartments as part of our commitment to help solve the housing supply shortage." Role description paragraph: "This Marketing Specialist enjoys turning ideas into execution. They support the development and delivery of digital content, campaigns, creative assets and marketing programs across the organization. The Marketing Specialist works across websites, digital asset management, photography, video, campaigns and other priority initiatives while partnering closely with internal teams, agencies and external vendors. They have strong execution skills with curiosity, sound judgment and a willingness to use emerging technology to work smarter and move faster." Now Responsibilities list items as above. Qualifications list as above. Requirements: We'll have two subsections. First Minimum Requirements paragraph: "Minimum Requirements:" then list. Second Physical Demands paragraph: "Physical Demands:" then list. But we also have the intro sentence about physical demands. We'll incorporate that as a paragraph before the list. Thus:

      Requirements

      Minimum Requirements:

      • Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent professional experience.
      • Approximately 2–5 years of experience in marketing, digital marketing, communications, content production or a related role.

      Physical Demands:

      The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job, including:

      • Frequently required to sit; talk; and hear.
      • Occasionally required to stand; walk; use hands to finger, handle, or