Marketing Specialist

About the role

The Marketing Specialist supports the development of the annual Marketing Plan and executes marketing initiatives in alignment with the strategic objectives of Atlantic Federal Credit Union. This role drives Member acquisition, retention, community relations, and brand awareness while ensuring compliance with NCUA regulations and Credit Union policies.

Responsibilities

• Champion brand values and guidelines.
• Assist in developing an annual Marketing Plan, including a media schedule and marketing tactics with key performance indicators (KPIs) aligned with Credit Union strategic objectives.
• Develop strategic, optimized, and differentiated sales collateral and digital content.
• Prepare and maintain presentation materials and templates for Executive and Credit Union-wide presentations.
• Ensure marketing content is reviewed for compliance with regulatory requirements.
• Manage the Credit Union’s social media presence, including posting with appropriate frequency and voice.
• Monitor, track, analyze, and report data and KPIs using Integrator Advance and analytics platforms.
• Actively participate in ongoing efforts to improve Member service.
• Stay abreast of current NCUA, CFPB, and State/Federal regulatory guidelines.
• Maintain communication with Member-facing business units to align marketing priorities with departmental goals.
• Demonstrate professional communication and interpersonal skills when interacting with Members, employees, and vendors.

Requirements

• At least two years’ experience in a financial institution with similar job functions.
• Strong interpersonal skills (oral and written communications, active listening, positive attitude, deportment).
• Proficient in Microsoft Office and Adobe Creative Suite.

Benefits

• Competitive pay and target incentive.
• Medical, dental, and prescription coverage.
• 401(k) plan with up to 6% employer match.
• Generous paid time off.
• Discounts on Credit Union products and services.
• Paid time off for volunteering.
• Educational and developmental opportunities, including a formal Tuition Assistance Program.