MARKETING SPECIALIST

About the role

The Marketing Specialist will provide strategic marketing consultation and guidance to various clients, partnering with the Marketing Manager and/or Director to build marketing plans and drive, implement, monitor, and measure results of marketing activities that advance the organization’s mission, strategic plan and business objectives. The Specialist will be involved in the strategic evaluation and tactical execution of marketing activities, which may include advertising, collateral development, digital marketing, content creation/assessment, and event management/sponsorship. The role may also involve competitive landscape assessments and recommendations. The Specialist represents the organization internally and externally, demonstrates project management skills, and manages projects through the entire project life cycle. The position requires proactive relationship-building with colleagues, leaders, and experts, the ability to work independently to advance functional strategies, and a willingness to assess opportunities for improvement and adapt to change.

Responsibilities

• Develop and execute marketing plans in partnership with the Marketing Manager and/or Director
• Drive, implement, monitor, and measure the results of marketing activities to advance the organization’s mission, strategic plan and business objectives
• Conduct strategic evaluation and tactical execution of marketing activities, including advertising, collateral development, digital marketing, content creation/assessment, and event management/sponsorship
• Perform competitive landscape assessments and provide recommendations
• Manage projects through the entire project life cycle
• Build and maintain positive relationships with colleagues, leaders, and experts
• Work independently to drive functional strategies forward and assess opportunities for improvement
• Adapt to changing environments and demonstrate willingness to embrace change
• Represent the organization internally and externally with professionalism and confidentiality
• Work effectively in a consensus-style and collaborative environment that promotes teamwork
• Prioritize and drive forward multiple projects independently and collaboratively

Requirements

• Bachelor’s degree with strong academic performance in a related field (e.g., liberal arts, business, marketing, healthcare)
• Minimum of 3 years of professional experience in a relevant marketing field

Qualifications

• Broad-based knowledge of marketing strategies
• Strong leadership, problem-solving, critical thinking, active listening, quantitative, persuasive oral and written communication, project management, presentation, and interpersonal skills
• Proven execution ability, including digital marketing experience preferred
• Ability to inspire trust and confidence, maintain a high degree of professionalism and confidentiality, and work in a fast-paced and changing environment
• High personal motivation, strong work ethic, flexibility, and creativity
• Experience with marketing automation, understanding data, surfacing trends, and working with digital and advertising channels
• Positive influence on others and ability to build credibility with peers and internal stakeholders
• Occasional travel and flexibility to work weekends and evenings as necessary
• Experience with AI tools, the Adobe Creative Suite, and knowledge of Agile processes preferred
• At least 3–5 years of marketing experience