Marketing Specialist

About the Role

As a contract-based Marketing Specialist, you will support a fast-paced, collaborative marketing team within a dynamic, end-to-end corporate marketing department. This role provides exposure to a wide range of marketing channels and offers an opportunity to build foundational marketing skills while supporting Stride’s mission and enrollment goals for its portfolio of online schools.

Reporting to the Manager of School Marketing, you will help execute omni-channel campaigns that drive new student enrollment and increase engagement. This position is execution-focused and designed to build core marketing capabilities through hands-on project support, coordination, and campaign execution.

Responsibilities

• Support the execution of marketing campaigns that drive enrollment, awareness, and engagement
• Coordinate with internal teams (creative, demand generation, web, analytics, email, product, organic social, enrollment) and external partners to support timely delivery of campaign assets across channels
• Assist with the development of messaging and marketing content aligned to school value propositions and audience needs
• Support collaboration with earned media agencies to execute local and regional awareness campaigns
• Partner with creative, product, and school teams to ensure campaign materials accurately reflect product features and benefits
• Apply market research insights as directed to support campaign positioning and execution
• Support A/B testing initiatives and assist with documenting results and learnings
• Track and compile marketing performance metrics (e.g., website traffic, leads, conversions) to support reporting and analysis
• Maintain organized documentation for campaign plans, timelines, deliverables, and results
• Assist with new product launches by supporting cross-functional coordination and asset development
• Ensure timely, accurate communication with stakeholders under guidance from senior team members
• Build foundational knowledge of digital marketing channels, tools, and best practices
• Stay informed on trends in K–12 education and digital marketing to support ongoing learning
• Travel up to 10% of the time for school board meetings, video shoots, or team-building events

Requirements

• 1–2 years of professional or internship experience in marketing, communications, or a related field OR equivalent combination of education and experience
• Strong organizational skills with attention to detail
• Ability to follow processes and manage assigned tasks with guidance
• Strong written and verbal communication skills
• Willingness to learn new tools, platforms, and marketing concepts
• High standards for accuracy, quality, and accountability
• Ability to manage priorities and meet deadlines in a fast-paced environment
• Strong interpersonal and collaboration skills
• Ability to work both independently and within a team-oriented environment
• Excellent presentation skills with ability to leverage technology effectively
• Ability to clear required background check

Desired Qualifications

• Experience or interest in the K–12 education or edtech sector
• Previous collaboration with cross-functional remote teams
• Strong strategic thinking, analytical thinking, and problem-solving skills

Work Environment

This is a remote (i.e., at-home) contract position. The role may involve occasional supervision or mentorship of interns but has no formal supervisory responsibilities.