Marketing Specialist

DUTIES AND RESPONSIBILITIES: Project Oversight & Team Leadershipa. Lead day-to-day execution of internal and external marketing projects (i.e. social media, digital signage, collateral, merchandising, etc.)b. Manage timelines, creative direction, and brand consistency across deliverables Vendor Managementa. Research and vet partners to improve content creation and creative qualityb. Manage vendor onboarding, project briefs, and performance expectationsc. Translate vendor solutions into actionable outputs for Steel Techd. Own Appspace across 70+ devices- manage zoning, troubleshooting, and broadcast of channels Websitea. Own the website: ROI, functionality, creative direction, and contentb. Ensure content accuracy and brand alignment with internal teamsc. Translate dense topics into web-friendly content and leverage marketing best practicesd. Support SEO, AEO, and UX enhancements to improve visibility and user experience Company Brandinga. Review, update, and maintain brand guidelines, templates, and visual asset librariesb. Ensure consistency across platforms, teams, and acquired businessesc. Implement brand governance policies and educate teammates on usage standardsd. Coordinate company merchandise branding and purchases Communication & Organizational Collaborationa. Partner with departments to deliver content aligned with business goalsb. Support translation, change management, and alignment of marketing initiatives across U.S., Mexico, and Canadac. Lead integration of marketing tools and processes in acquired companiesd. Create templates and assist with presentation preparationse. Maintain up to date library of regularly used presentation materialsf. Company outreach i. Join industry groups, attend events, and identify opportunities for involvement and collaboration ii. Seek out opportunities to partner with organizations in the communities where we live and work Media Management & Strategya. Manage content, strategy, and governance across all Steel Tech social accountsb. Develop long-term relationships with local photographers and videographers to acquire photos and video footage of our facilities and departmentsc. Maintain library of internal videos (CEO monthly videos, training, safety, etc.) Tech & Dataa. Promote innovation by introducing and supporting adoption of new platforms and/or new technologiesb. Analyze KPI's and deliver actionable reports, dashboards, and insightsc. Support daily digital tools and advise on broader tech initiatives Other duties as assigned KNOWLEDGE, SKILLS AND ABILITIES: Technical Skills: - Proficiency with Microsoft products, and platforms like Appspace, SharePoint, and more- Advanced knowledge of Adobe Creative Suite products including Photoshop, Illustrator, InDesign, and Premiere Pro preferred- Experience with video and audio production, internal messaging, and branded digital signage- Familiarity with HTML basics, SEO and AEO, website CMS platforms, and UX/UI principles- Ability to analyze performance metrics using Google Analytics and social reporting tools Soft Skills: - Strong project coordination, multi-tasking, and organizational skills with sharp attention to detail- Excellent written and verbal communication skills for working with executives, peers, and vendors- Demonstrated ability to lead content workflows, enforce brand standards, and manage vendor relationships- Must be able to operate independently, prioritize work, and adapt to fast-paced environments- Innovative, solutions-focused thinker who brings creative and strategic ideas to execution- Some travel required Reasonable accommodations may be made for those who are able to perform the essential duties of the job. EDUCATION AND EXPERIENCE: A bachelor’s degree in marketing, Communications, or a related field with 1-3 years of relevant experience. Leadership experience, including mentoring team members, is strongly preferred. Formal education may be substituted with experience and training when competency in the position is demonstrated. WORKING CONDITIONS: This work is predominately performed in an office setting with minimal to moderate noise due to computers, printers, and people. Occasionally, work will be performed in a manufacturing setting with moderate to high levels of noise due to machinery and equipment. The temperature of the facility will vary based on outside weather conditions. The use of personal protective equipment for safety compliance may be required as deemed necessary by management. Steel Technologies is a safety-sensitive workplace. All employment offers are contingent upon results of a 10-panel drug screening, including marijuana. Here's what we can offer: Insurance: Affordable plans for medical, dental, vision, and wellbeing on the first day of the month following your start dateEmployer-Paid dental with available Buy-up optionsFree MDLive Telehealth Services through our Medical PlanCompetitive Wellness Program, providing up to 100% discount on medical premiumsEmployer-Paid Short-Term and Long-Term Disability with Buy-up optionsSupplemental Accident Insurance through Allstate for additional coverage on accidents, cancer, and long-term careEmployer-Paid Life InsuranceTeammate Assistance Program (TAP) which offers professional assistance for Counseling, Financial, Legal and Family services Work-Life Balance: Paid Time Off9 Paid Holidays starting day one!Bonus Paid Floating Holiday in recognition of the diversity of our team Financial: 401(k) after 60 days of employment + competitive match up to 4.5% after one yearPretax Health Savings AccountPretax Flexible Spending AccountPaid bi-weeklyQuarterly bonus based on company performance Career Growth: Tuition reimbursement is available for job related courses to further your education, with up 100% paid tuition for maintenance-related coursework and certificationsSkill Development ProgramsLearning Management SystemPromotional Opportunities Local Perks & Discounts: Dress for your day!Teammate referral bonusBoot and Glasses Allowance after 60 days of employmentTeammates appreciation activities Steel Technologies is an equal opportunity employer and considers all qualified applicants without regard to any classification protected by federal, state and/or local law.