Marketing Specialist

About the Role

The Marketing Specialist supports the execution of Standlee’s integrated marketing initiatives with a primary focus on consumer content, including blog and email marketing, while supporting coordination of the brand’s social media presence. This role manages the day-to-day content workflow, ensuring materials are developed, formatted, reviewed, approved, and delivered in alignment with established marketing priorities and brand standards.

Working closely with the Marketing Manager, Creative, Digital, internal subject-matter experts, writers, and external partners, the Marketing Specialist helps move content from concept through execution while maintaining consistency, accuracy, and timely delivery across consumer touchpoints.

Responsibilities

• Blog & Educational Content
  • Manage blog content from draft through review, formatting, approval, and final delivery
  • Format and optimize blog content for digital use, including headings, links, imagery, calls to action, and supporting elements
  • Coordinate content development and review with subject-matter experts, writers, Creative, and other contributors
  • Maintain the blog content calendar in alignment with campaigns, seasonal priorities, product initiatives, and educational opportunities
  • Partner with the Digital Marketing Manager on publication and identify opportunities to extend blog content across other consumer channels
• Consumer Email Content
  • Develop and coordinate consumer email content supporting campaigns, promotions, product initiatives, and educational priorities
  • Format and prepare email copy, calls to action, links, and supporting content for digital execution
  • Coordinate creative needs, content review, and approvals
  • Maintain the consumer email calendar in alignment with integrated marketing and promotional priorities
  • Partner with the Digital Marketing Manager on deployment and review performance to inform future content
• Social Media Coordination
  • Support coordination of Standlee’s social media presence in alignment with integrated marketing priorities
  • Coordinate social content needs, calendars, assets, and approvals with internal teams and external partners
  • Ensure social content remains consistent with brand standards, campaign messaging, and broader consumer content
  • Support community engagement, performance review, and escalation of consumer needs as appropriate
• Content & Marketing Support
  • Support the Marketing Manager in executing initiatives within the annual marketing and promotional plan
  • Maintain organized content calendars, assets, approvals, and supporting documentation
  • Coordinate content needs and deadlines across Creative, Digital, subject-matter experts, writers, and external partners
  • Review consumer-facing content for accuracy, consistency, brand alignment, and completeness
  • Identify opportunities to leverage content across multiple channels

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or related field
• 2+ years of experience in content marketing, marketing communications, email marketing, or a related role
• Strong writing, editing, proofreading, and content formatting skills
• Experience developing or coordinating blog, email, web, or other consumer-facing content
• Strong organizational and project management skills with the ability to manage multiple deadlines and priorities
• Strong attention to detail and ability to collaborate effectively across internal teams and external partners

Working Conditions

• General office environment
• Work is generally sedentary but may require standing and walking for up to 10% of the time
• Lighting and temperature are adequate; no hazardous conditions
• Work is performed within an office environment with standard office equipment
• Typical repetitive office work involving PC, telephone, and live meetings

Physical Requirements

• Able to lift 50 pounds without issue
• Regularly required to talk, hear, read, write, and communicate in fluent English
• Frequently required to stand, walk, use hands to finger, handle or feel, and reach with hands and arms

Travel as needed.