Marketing Specialist

Spherion WI & Northern IL is investing in its marketing team to support recruiting, sales, and employer brand growth across Wisconsin and Northern Illinois. This role offers the chance to join a fast-paced, locally owned organization with over 35 years of serving employers and job seekers.

About the role

Working directly with the Director of Revenue Operations, you’ll help bring marketing initiatives to life across social media, recruitment marketing, hiring events, digital campaigns, employer branding, public relations, sales collateral, and community partnerships. This position is ideal for someone who enjoys variety, takes pride in staying organized, and wants to see their work make an impact. As the company grows, you’ll have opportunities to take on increasing responsibility.

This is a full-time, office-based role in Madison, WI. Team members are expected to work primarily from the office, with the flexibility to work remotely up to two days per month. Occasional travel throughout Wisconsin and Northern Illinois may be required to support hiring events, customer events, community partnerships, and other marketing initiatives.

Responsibilities

• Create graphics and marketing materials for social media, digital marketing campaigns, recruiting initiatives, hiring events, presentations, and sales collateral
• Lead the planning and execution of hiring events, trade shows, community events, and customer appreciation activities
• Schedule and publish content across Facebook, Instagram, LinkedIn, and other social media platforms
• Create presentations, flyers, one-pagers, brochures, and other marketing collateral
• Own email marketing campaigns, press releases, and company announcements
• Coordinate promotional items, printed materials, signage, apparel, and event supplies
• Lead the coordination and execution of job postings across multiple recruiting platforms, ensuring postings are accurate, compelling, and optimized to attract top talent
• Coordinate marketing vendors and project timelines to ensure deadlines are met
• Contribute ideas that improve marketing efforts, candidate and client experience, and overall brand

Requirements

• 1-3+ years of marketing, communications, event planning, project coordination, or related experience preferred
• Strong communication skills and an eye for creating polished, professional marketing materials
• Highly organized with the ability to keep multiple projects moving at once
• Exceptional attention to detail
• Experience using Canva or similar design software
• Comfort learning new technology, software, and marketing platforms
• Ability to work independently, solve problems, and know when to ask questions
• Proactive approach and the ability to take ownership of projects from start to finish
• Interest in both the creative and operational sides of marketing
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred; equivalent experience will also be considered

Benefits

• Health, Vision, Dental insurance
• Short-Term Disability, Long-Term Disability, Life Insurance
• Health Care FSA, Dependent Care FSA
• 401(k) with automatic company contribution
• Parental Leave
• Competitive PTO & Holiday Package
• Summer Fridays (out every other Friday at noon during the summer)

Pay

The salary range for this position is $55,000-$65,000 annually, based on experience.

About Spherion WI & Northern IL

Spherion WI & Northern IL (DI & Associates, Inc. DBA Spherion) is a locally owned organization with over 35 years of experience serving employers and job seekers in the region. Core values—respect, passion, integrity, teamwork, and collaboration—have guided the company since its founding. The team is committed to fostering growth for all associates and creating an environment where individuals enjoy being part of the organization, whether for a career or a shorter term.