Marketing Specialist

About the role

Solera is seeking a strategic, experienced, and execution-focused Marketing Specialist to lead campaign execution, content creation, & lead generation for its North American Business. This role works closely with the Marketing Director and other cross-functional teams (inc. Sales, Product, Enablement/RevOps) to build high-impact marketing programs and effective tactics that resonate with specific automotive stakeholders to manage and grow existing book of business and deliver measurable outcomes.

Responsibilities

• Campaign Execution & Performance Marketing
• Develop, execute, and optimize multi-channel marketing campaigns (paid, owned, earned) to drive awareness, lead generation, and demand for Solera’s extensive Dealer Solutions portfolio.
• Use data, A/B testing, and analytics to refine messaging, creative, and targeting for maximum campaign effectiveness and ROI.
• Own campaign performance end to end, including KPI development, tracking, reporting, and optimization.
• Work with internal stakeholders, including Marketing Operations, to ensure timely execution and tracking of all channel campaigns, including email, direct, demand gen, events, and more.
• Go-to-Market Partnership
• Serve as the operational arm of the Marketing Director, ensuring that go-to-market strategies are translated into high-performing marketing plans.
• Translate product and solution messaging into clear campaign briefs and sales enablement tool.
• Support product launches and major initiatives with strategic marketing execution aligned to business goals and target audience needs.
• Content Development & Sales Enablement
• Partner with Sales and Product teams to develop compelling marketing materials including emails, landing pages, case studies, webinars, and digital content aligned to the dealer buyer journey.
• Create tools such as blogs, pitch decks, ad-email-and social copy, value-driven one-pagers, and playbooks that help the sales team communicate clear business value.
• Dealer & Market Insights
• Stay connected to the challenges and priorities of the target audience to ensure campaign relevance and resonance.
• Support voice-of-customer interviews and other similar social proof initiatives to extract insights and build authority with our primary audience.
• Cross-Functional Collaboration & Project Management
• Work closely with demand gen, analytics, creative, and marketing operations teams to manage timelines, asset delivery, and campaign reporting.
• Serve as the key marketing liaison to regional dealer sales teams, creating feedback loops and coordinating field-level activation plans.

Requirements

• 5+ years of B2B marketing experience, with a strong focus on content, lead generation, and sales enablement.
• Candidates with automotive software experience a plus (though not required).
• Proven ability to execute performance marketing campaigns across email, paid media, in-product advertising, and website optimization.
• Experience managing marketing budgets, optimizing spend based on ROI-driven activities.
• Strong analytical mindset, with a track record of measuring, optimizing, and improving marketing KPIs.
• Ability to collaborate cross-functionally in a fast-paced, matrixed organization.
• Hands-on experience in sales enablement, account-based marketing (ABM).
• Strong project management skills, capable of managing multiple initiatives simultaneously, and pivoting when necessary.
• Willingness to travel occasionally for industry events, company meetings, and partner engagements.