Marketing Specialist

About the role

We’re looking for a Sun Titan Marketing Specialist to join our team in Woodland, CA and be the first official hire on the marketing team for Sun Titan. You’ll manage the website, run paid search and digital advertising, and keep email and social moving day to day, essentially supporting marketing for a growing product line. This is a new role, and Sun Titan's marketing program is early. You won't be inheriting a machine, you'll be rolling up your sleeves and building one. You'll help decide what gets stood up first, whether that's tracking and attribution, the site, or the paid channels, and then you'll do the work yourself rather than handing it off to a bigger team.

Strategy is set with your manager, the Director of Sales & Marketing. Your job is to turn that strategy into channel plans, campaigns, and results, and to stay hands-on across all of it: writing the email, updating the site, building the report, adjusting the bids. If you like wearing a lot of hats, this role is mostly hats. You’ll partner closely with our Sun Titan Brand & Partnerships Specialist on co-branded and partner campaigns, and with our Sun Titan Business Development Specialist to make sure the leads your campaigns generate turn into real pipeline. If you love owning a digital program end to end, making a smaller budget go further, and being the person who can tell you exactly where every lead came from, you’ll feel right at home here.

Responsibilities

• Own day-to-day management of Sun Titan’s marketing across web, SEO/SEM/AEO/GEO, email, and social, translating strategy set with the Director of Sales & Marketing into channel plans and campaigns
• Plan and manage digital advertising campaigns, including paid search, display, and retargeting, to drive leads and sales
• Own website content, performance, and analytics for the Sun Titan brand, including making updates yourself
• Manage Sun Titan’s social media presence and content calendar
• Build and report on digital campaign performance and ROI, connecting spend to leads and closed business
• Coordinate with Sun Titan Brand & Partnerships team on co-branded and partner digital campaigns
• Manage day-to-day digital marketing spend and manage vendor and agency relationships
• Partner with Sun Titan Business Development to make sure digital campaigns generate qualified leads that convert into real pipeline
• Collaborate cross-functionally with Sales and Product to keep digital campaigns grounded in how customers actually buy Sun Titan

Requirements

• 2 to 5 years of hands-on marketing experience and a bachelor's degree or equivalent hands-on background
• Experience running digital advertising campaigns (paid search, display, retargeting) independently, including budget management and optimization; account-based marketing experience is a plus
• Ownership of a website’s content, performance, and analytics; comfortable creating content using tools like Canva or Adobe CS and making updates in the Content Management system
• Day-to-day execution of email and social, not just strategy for someone else to execute
• Proficiency with Google Ads, GA4, Google Tag Manager, Wordpress, Shopify, Meta Ads Manager, Ortto, among others
• Preference for building something from scratch over managing an existing program; comfort with a smaller budget and team
• Experience managing vendor and agency relationships and pacing spend against a budget
• Experience partnering with sales or business development to ensure marketing-generated leads convert
• Ability to leverage AI tastefully and in line with brand guidelines, using it to boost workflow efficiency without losing authentic voice

Qualifications

• Examples of digital campaigns, websites, or reporting dashboards you’ve built or managed
• Experience marketing a smaller or emerging product line or brand (bonus)
• Background in outdoor living, ranching, agriculture, or emergency preparedness (bonus)
• Creative troubleshooting and customer-first mindset
• Belief in rural resilience and clean technology

Benefits

• Comprehensive benefits: 401K match, health care, paid holidays, PTO, sick leave, and pet insurance
• Unique perks: Off-grid and volunteer PTO days, triple-your-impact donation matching, and AAA Roadside Assistance membership
• Vibrant culture: Unlimited coffee, regular parties, delicious food, karaoke nights, and a fun-loving team spirit
• Work-life balance: Monday through Friday operations with weekends kept sacred for rest and family time
• Farm fresh goodness: Company garden and resident chickens and ducks; fresh veggies and eggs provided

Pay

Compensation for this role is $75,000 – $85,000 per year, depending on experience.