Marketing Specialist

Based in San Diego, California, this position works closely with sales, marketing, and product teams to deliver focused campaigns for public-sector audiences.

Responsibilities

• Lead the end-to-end delivery of integrated marketing initiatives, monitoring results and refining tactics to improve performance.
• Develop and organize a ready-to-use library of marketing materials tailored to target audiences, buying stages, and campaign goals.
• Partner with the sales team to create outreach cadences and follow-up journeys that support ongoing engagement with prospective accounts.
• Prepare target contact lists, maintain account information, and coordinate focused email or digital sends for priority opportunities.
• Participate in regular cross-functional meetings with sales and marketing stakeholders to review engagement activity and align on next actions.
• Build and manage HubSpot automations, audience segmentation, lead scoring models, and campaign reporting to support efficient execution.
• Measure key performance indicators such as audience response, lead progression, and pipeline contribution, then share actionable recommendations.
• Work with internal teams to maintain accurate reporting and ensure campaign and pipeline data remains current and reliable.

Requirements

• Experience managing email and digital marketing campaigns from planning through execution and optimization.
• Working knowledge of marketing automation and CRM platforms, including HubSpot workflow and reporting capabilities.
• Ability to analyze campaign results, interpret performance metrics, and recommend data-driven improvements.
• Proficiency in supporting broader marketing activities across content, audience targeting, and campaign coordination.
• Familiarity with digital marketing best practices, including segmentation, nurture strategies, and engagement tracking.
• Experience using Adobe Creative Cloud to update or create marketing assets is preferred.
• Strong collaboration skills with the ability to work effectively across sales, marketing, and product teams.

Benefits

• Medical, vision, dental, and life and disability insurance.
• Eligibility to enroll in our company 401(k) plan.