Marketing Specialist

About the role

We're looking for a highly motivated Marketing Specialist to help accelerate growth across our US Telematics business. This is an exciting opportunity for an early to mid-career marketer who enjoys rolling up their sleeves and making things happen.

Responsibilities

• Execute digital marketing campaigns focused on generating high-quality B2B leads.
• Manage and optimise PPC campaigns, including Google Ads.
• Support SEO initiatives and website conversion optimisation activities.
• Monitor, analyse, and report on campaign performance, CPL, lead quality, and ROI.
• Use analytics and insights to continually refine and improve marketing effectiveness.
• Develop customer success stories, case studies, and testimonials.
• Create and localise marketing campaigns tailored to the US market.
• Support social media activity and content distribution across relevant channels.
• Develop sales enablement content and marketing collateral.
• Support the growth of indirect sales channels through partner-focused marketing initiatives.
• Work closely with sales leaders to identify opportunities for partner acquisition and engagement.
• Auxiliary in the launch and promotion of new products and services through partner networks.
• Execute targeted outbound campaigns to support indirect growth objectives.
• Partner closely with Sales, Product, and Central Marketing teams.
• Gain a deep understanding of the telematics market, customer journey, and sales process.
• Provide market and competitor insights to support commercial decision-making.
• Contribute directly to ambitious growth targets across both direct and indirect channels.

Qualifications

• 2-5 years' marketing experience, ideally within B2B technology, SaaS, telecommunications, mobility, or related sectors.
• Hands-on experience executing digital marketing campaigns.
• Strong understanding of lead generation, demand generation, PPC, social media, and marketing analytics.
• Experience using data to measure performance and make informed decisions.
• Excellent communication and stakeholder management skills.
• Ability to work independently and take ownership of projects from concept through execution.
• Strong organisational and project management skills.
• Creative mindset with the ability to generate and execute new ideas.

Desirable

• Experience working with CRM and marketing automation platforms such as Salesforce.
• Experience creating customer stories, case studies, and sales enablement content.
• Familiarity with Canva or other design tools.
• Experience within Telematics, Fleet Management, Mobility, IoT, or Connected Vehicle industries.
• Basic knowledge of SEO and website content management.

Benefits

• Competitive salary
• Retail discounts
• Health and wellbeing support services
• Flexible working hours
• Professional development opportunities
• Flexible working location