Marketing Specialist

Responsibilities

• Drive PSA’s brand across talent acquisition platforms.
• Support the talent acquisition team through collateral development to generate leads and promote recruiting events.
• Support communications initiatives through content development.
• Create graphics for social, email, marketing collateral and website for talent acquisition team and ad-hoc internal marketing initiatives and ensure that they align with PSA brand standards.
• Manage content updates on external website to ensure the site is accurate.
• Collaborate with outside vendors on branding and marketing initiatives.
• Convey a sense of community and build our following based on valuable content and mutual sharing.
• Support SEO & Digital Advertising efforts.
• Develop written content for a variety of platforms for internal and external audiences.
• Use creative means to drive strong engagement and organic growth of all marketing mediums.
• Help identify opportunities that will promote growth on social media sites.
• Creatively support marketing campaigns, including marketing/new concepts, community-building efforts and promotions.
• Consistently optimize results by measuring, assessing, evaluating and adjusting campaigns.
• Partner with recruiters and sourcing to segment, qualify and nurture leads through candidate relationship management (CRM) platform.
• Perform competitive and market research to inform strategies and tactics.
• Responsible for the Company’s Security and Safety Management System (SMS) and associated Safety Risk Management and Safety Assurance outputs.

Requirements

• Bachelor’s degree in Marketing, Communications or Public Relations or 3 years of marketing and/or communications experience
• Proven experience using marketing software
• 2+ years of experience using design tools (Adobe Creative Suite) or Canva
• Experience in developing and executing CRM programs, including email marketing, push notifications, and in-app messaging.
• Experience developing and creating digital, video and/or interactive content
• Computer skills: Microsoft Office Suite
• Must be able to read, write and speak English
• Ability to speak/read/write in English
• If hired, must be able to demonstrate that you are authorized to work in the U.S.

Qualifications

• Bachelor’s degree in Marketing, Communications or Public Relations
• HTML Experience
• Google Ads Certification

Skills

• Marketing
• Communications
• Public Relations
• Design Tools (Adobe Creative Suite or Canva)
• CRM Programs
• SEO & Digital Advertising
• Content Development
• Social Media Management
• Competitive and Market Research
• Security and Safety Management System (SMS)

Benefits

• Comprehensive benefits package
• Travel privileges on the American Airlines global network

Pay

• Details TBD

Schedule

• Details TBD