Marketing Specialist

Responsibilities

• Creates marketing plans for small to large projects and initiatives and ensures they are measurable.
• Collaborates and manages resources and change management to ensure success.
• Plans and executes high-risk, complex, or multifaceted events that involve multiple stakeholders and require consensus building.
• Collaborates on deliverables with a team of individuals.
• Develops and enhances brand awareness through creation of marketing materials and proper placement.
• Implements marketing and website content-management strategy to ensure content is properly organized and communicated to stakeholders.
• Communicates the vision to develop marketing deliverables and works collaboratively with team members to execute marketing strategy.
• Produces impactful and influential written copy that integrates the PCL brand for appropriate mediums to encourage action internally and externally.
• Promotes understanding and influence within the district.
• Conducts market and marketing research.
• Provides superior editing and proofreading services.

Qualifications

• Postsecondary degree or diploma in marketing, communications, journalism, or equivalent.
• 4 years of progressive experience in a marketing role.
• Strong understanding of brand best practices and ability to execute and communicate the brand.
• Understanding and participation in marketing strategic planning process.
• Results-oriented with an ability to meet and drive deadlines and work under pressure.
• Working knowledge of data analytics.
• Experience with and ability to engage with all marketing mediums, including web, print, advertising, video, and social media.
• Able to select appropriate medium for marketing need.
• Proficiency in Microsoft Office Suite and Adobe Creative Cloud and other specialized software as required.
• Understands the company and district’s business objectives and incorporates them into marketing activities, products, and initiatives.