Marketing Specialist

PastryStar is more than a food manufacturer—it’s a team driven by passion, craftsmanship, and innovation. Founded by a French pastry chef and rooted in over 35 years of expertise, we create high-quality, clean-label ingredients that help professionals bring exceptional desserts to life. At PastryStar, we don’t just make products—we solve problems, elevate standards, and build something meaningful together.

About the role

We are currently seeking a detail-oriented, creative, and highly organized Marketing Specialist to join our team. The Marketing Specialist will support the planning, execution, and tracking of marketing initiatives that strengthen PastryStar’s brand, promote our clean-label bakery and pastry ingredients, generate qualified leads, and support the sales team. This role is responsible for creating engaging content, maintaining digital marketing channels, supporting product launches, coordinating catalog and website updates, assisting with tradeshows and customer-facing events, and helping communicate PastryStar’s value to both prospective and current customers. The ideal candidate is a strong writer and communicator with experience in digital marketing, content creation, social media, email marketing, SEO, marketing automation, and campaign support. This person should be comfortable working cross-functionally with Sales, R&D, Customer Service, leadership, external vendors, and other departments to ensure marketing materials are accurate, professional, timely, and aligned with PastryStar’s brand.

Responsibilities

• Develop, edit, and publish marketing content that promotes PastryStar’s products, brand story, clean-label ingredients, and value proposition.
• Create content for blogs, newsletters, email campaigns, product highlights, customer communications, social media, and sales-support materials.
• Maintain and update website content, including product pages, landing pages, images, application ideas, and marketing copy.
• Support SEO, digital advertising, email marketing, marketing automation, and lead-generation campaigns.
• Manage PastryStar’s social media presence by creating posts, scheduling content, monitoring engagement, and identifying opportunities to grow brand awareness.
• Work with the sales team to create flyers, brochures, presentations, product sheets, email templates, and customer follow-up materials.
• Coordinate updates to digital and printed catalogs, including product descriptions, images, specifications, and layout review.
• Collaborate with Sales, R&D, Customer Service, leadership, vendors, and outside partners to ensure marketing materials are accurate, professional, and on brand.
• Assist with product photography, image organization, and visual assets for the website, catalog, social media, and promotional materials.
• Help plan and support tradeshows, customer events, product demonstrations, and industry events, including booth materials, samples, signage, promotional items, and lead tracking.
• Track marketing project timelines, campaign results, website traffic, email engagement, social media activity, lead generation, and advertising performance.
• Prepare reports, summaries, and recommendations based on campaign performance and customer engagement trends.
• Maintain organized marketing files, brand assets, product images, campaign records, vendor information, calendars, and project documentation.
• Ensure all customer-facing materials are accurate, consistent with PastryStar branding, and aligned with company standards for quality and professionalism.
• Support internal communications, customer inquiries, marketing-related requests, special projects, and other duties as assigned.

Qualifications

• Strong writing, editing, proofreading,