Marketing Specialist

About the role

The role is available to work in a hybrid capacity, ideally within approximately 60–70 miles of Point Pleasant, New Jersey, with candidates located between New Jersey and New York particularly well suited to the role.

Responsibilities

• Coordinate and deliver marketing activity across the USA and LATAM regions, ensuring campaigns are executed effectively and on time.
• Manage and measure external marketing and PR vendors ensuring that activity is aligned with Paladone WeCool commercial ambition, content is shared across appropriate channels, and ROI is tracked & reported on.
• Work closely with Sales and eCommerce teams to support product launches, promotions and commercial objectives.
• Manage marketing activity calendars and support influencer marketing campaigns in partnership with external agencies.
• Cook up email marketing campaigns, maintaining customer lists and supporting targeted communications to both B2B and B2C audiences.
• Aid PR, trade media and content initiatives to increase brand awareness and support new product launches.
• Help deliver retailer, distributor and licensor marketing activations across the region.
• Support website content updates and work with agency partners to improve digital performance.
• Build positive working relationships with retailers, distributors, licensors and external marketing partners.
• Monitor campaign performance and prepare regular reports, sharing insights and recommendations with the wider team.
• Conduct market and competitor research to help identify trends, opportunities and areas for growth.
• Manage multiple marketing projects simultaneously, ensuring deadlines, approvals and key deliverables are achieved.
• Maintain accurate marketing plans, calendars and project updates to support effective team collaboration.
• Collaborate with the Lead Commercial marketing & events coordinator to support the planning, organisation and execution of all Trade Shows & Events for Paladone & WeCool Toys in the Americas region (attendance at certain events may be required).

Requirements

• Proven marketing experience across B2B and/or B2C environments, with experience delivering multi-channel marketing campaigns.
• Experience supporting product launches, promotional campaigns or brand-building initiatives.
• Strong understanding of social media platforms, email marketing and digital marketing channels.
• Experience working with external agencies, suppliers or business partners would be advantageous.
• Ability to manage multiple projects and priorities while maintaining strong attention to detail.
• Confidence using data and campaign insights to measure performance and identify opportunities for improvement.
• Strong communication and relationship-building skills, with the confidence to work collaboratively across teams and with external partners.
• A proactive approach with the ability to take ownership of tasks, work independently and see projects through to completion.
• Comfortable working in a fast-paced environment where priorities can change and new opportunities arise.
• Good working knowledge of Microsoft Office and marketing platforms, CMS systems or analytics tools.
• A genuine passion for marketing, brands and consumer products.
• Experience within the toy, gift, licensing or FMCG sectors would be advantageous but is not essential.

Qualifications

• Marketing degree or professional qualification desirable.

Skills

• Proven marketing experience across B2B and/or B2C environments, with experience delivering multi-channel marketing campaigns.
• Experience supporting product launches, promotional campaigns or brand-building initiatives.
• Strong understanding of social media platforms, email marketing and digital marketing channels.
• Experience working with external agencies, suppliers or business partners would be advantageous.
• Ability to manage multiple projects and priorities while maintaining strong attention to detail.
• Confidence using data and campaign insights to measure performance and identify opportunities for improvement.
• Strong communication and relationship-building skills, with the confidence to work collaboratively across teams and with external partners.
• A proactive approach with the ability to take ownership of tasks, work independently and see projects through to completion.
• Comfortable working in a fast-paced environment where priorities can change and new opportunities arise.
• Good working knowledge of Microsoft Office and marketing platforms, CMS systems or analytics tools.
• A genuine passion for marketing, brands and consumer products.
• Experience within the toy, gift, licensing or FMCG sectors would be advantageous but is not essential.

Benefits

We recognise and celebrate great work through both formal and informal reward programs, and we offer learning and development opportunities to help you strengthen your skills and progress your career.

Pay

Specific pay details will be provided upon interview.

Schedule

The role is available on a hybrid schedule, with flexibility to work from home or office locations.