Marketing Specialist

About the role

This position is for a Brand Concierge working 32 hours per week within the Bowling Green, Kentucky Plant.

Responsibilities

• Content creation and storytelling
  • Plan, capture, and produce high-quality video, photo, and simple design assets that tell the Bowling Green Assembly story across internal and external channels.
  • Own day-to-day production of leadership and huddle videos, events where BGA is represented, plant b-roll and evergreen footage, and short-form assets for various channels.
  • Maintain and continually improve a shared library of BGA-specific assets (b-roll, stills, graphics, decks) that can be quickly repurposed for media, VIP visits, tours, recruiting, and recognition.
• Tours, visits, and plant experience
  • Support and enhance the BGA visitor experience and visitor storytelling by modernizing visuals, creating mementos, and capturing stories.
  • Support logistics and on-the-ground production for key plant experiences, including Build Your Own/engine build activities, VIP and customer visits, and employee engagement events.
• Apps and Digital engagement
  • Develop platform-ready content for employee apps and related digital channels, including copy, visuals, and short videos.
  • Use available metrics and feedback to suggest practical improvements to content formats, timing, and topics.
• Organization and repeatable workflows
  • Maintain organized project folders, trackers, and simple runbooks for repeatable activities such as tours, BYO events, recurring meetings, and standard visitor experiences.
  • Build checklists and timelines that keep content production and event logistics on track and visible to stakeholders.
• Collaboration and ways of working
  • Build strong working relationships with plant leaders and external stakeholders.
  • Bring a calm, solutions-oriented approach to fast-moving situations and last-minute changes.

Requirements

• 2+ years of experience in marketing, content production, communications, events, or a closely related field.
• Demonstrated experience:
  • Producing short-form video and photography (planning, basic shooting, and editing/packaging).
  • Supporting events or visits that require coordination across multiple stakeholders.
  • Managing multiple projects and details simultaneously with a high degree of organization.
  • Exceptional attention to detail, follow through, and personal organization.
  • Design skills (layout, simple graphics, photo retouching, etc.) and an eye for strong visual storytelling.
  • Photography and videography, plus editing and final production experience.
• Experience in a manufacturing, automotive, or industrial environment is a plus.

Qualifications

Background in one of the following:

• Communications, Journalism, Public Relations
• Marketing or Digital Marketing
• Film/Media Production or Broadcast Production
• Graphic Design, Visual Communication, or related creative discipline

Schedule

32 hours per week