Marketing Specialist

Position Summary

Duties And Responsibilities

• Collaborate with leadership and the marketing team to develop and implement dealer marketing strategies to increase brand awareness and drive sales.
• Aid in the planning and execution of marketing campaigns, promotions, and co-op marketing initiatives to drive sales for our dealers.
• Assist in managing digital marketing efforts, including email campaigns, social media, and online advertising, to increase dealer engagement.
• Provide dealers with marketing resources, tools, and guidance to help them effectively promote our products and services.
• Collaborate with cross-functional teams to ensure seamless execution of events, including sales, marketing, and operations.
• Conduct post-event analysis and present recommendations to inform future strategy.
• Conduct market research to stay up-to-date with industry trends and competitor activities to identify new opportunities.

Skills

• Proven track record of participating in successful marketing campaigns that leads to sales growth.
• Strong project management skills with the ability to multitask and meet multiple deadlines simultaneously.
• Excellent communication and interpersonal skills.
• Strong analytical skills with the ability to problem solve, take initiative, and think creatively.
• Proficiency with Microsoft Excel, Word, and Outlook.
• Proficiency in using project management software and platforms.
• Intermediate understanding of CRM software.
• Ability to work independently and as part of a team.

Qualifications / Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 2-3 years of experience in B2B sales, marketing, or business development, preferably in the marine, dealer support, or similar industry role.
• Travel 10-20%

Physical Demands

• Sedentary work that primarily involves sitting/standing

Work Environment

• No adverse environmental conditions expected
• No hazardous conditions
• No small and/or enclosed spaces
• No noisy environments