Marketing Specialist

Essential Functions

• Develop and implement comprehensive marketing strategies that align with the bank’s business goals and brand identity.
• Plan and manage multi-channel marketing campaigns (digital, print, social media, radio, community events).
• Oversee the bank’s website, social media platforms, digital marketing efforts and branded promotional materials, ensuring timely and relevant content.
• Oversee the branding and signage etc at all bank locations
• Serve as brand ambassador to ensure brand consistency across all customer touchpoints.
• Collaborate with internal departments to promote products, services, and community initiatives.
• Manage media relations, public relations efforts, and press releases.
• Cook up sponsorships, charitable giving, and community involvement initiatives.
• Analyze marketing campaign performance and present data-driven recommendations.
• Manage marketing budget and vendor relationships.
• Lead internal communications and employee engagement initiatives as needed.
• Ensure compliance with all regulatory requirements in advertising and communications.

Competencies

• Bachelor’s degree in marketing, Communications, Business Administration, or a related field.
• Minimum 2 years of experience in marketing, preferably in banking, financial services, or a related industry.
• Strong knowledge of digital marketing, including SEO/SEM, email marketing, social media, and web analytics.
• Excellent written and verbal communication skills.
• Experience with graphic design software, content management systems, and CRM platforms is a plus.
• Strong project management and organizational skills with attention to detail.
• Ability to work independently and collaboratively in a fast-paced, team-oriented environment.
• A genuine interest in community engagement and relationship-building.

Supervisory Responsibilities

N/A

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands

This position requires sitting at a computer station for extended periods of time.

Position Type/Expected Hours of Work

This is a full-time position. Days and hours of work are flexible but should be agreed upon with the employee’s supervisor.

Travel

Occasional travel to other ODNB branches, including overnight travel, can be expected for this position.

Education and Experience

· Minimum educational requirement: Bachelor’s degree in marketing · Highly knowledgeable in all accounting functions with experience in a bank environment · 3+ Years’ experience with Financial Institutions

Technology & Security Requirements

This position requires the use of a personal smartphone to complete multi-factor authentication (MFA) when accessing company systems and applications.

AAP/EEO Statement

Old Dominion National Bank provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, genetic information, disability, or veteran status.