Marketing Specialist

About the role

Nell Hill's is looking for an experienced Marketing Specialist who is passionate about home design, retail storytelling, and community engagement - someone ready to own our brand presence and help the world fall in love with what we do. We are looking for a creative, proactive Marketing Specialist to lead our marketing presence from strategy through execution - social media, content, email, photography, events, and more. You will be present in the store, at events, and at the center of everything that makes Nell Hill's what it is. We are looking for someone who brings ideas before they are asked, moves with urgency and ownership, and finds real satisfaction in seeing creative work drive results. If you love beautiful brands, thoughtful storytelling, and the energy of a growing local business, this role was built for you.

Nell Hill's is a locally owned, deeply loved store with a team that genuinely cares about the brand, about each other, and about every guest who walks through the door. Our team doesn't just market a brand - they live it, tell its story, and make people feel something. If that's the kind of work that excites you, we'd love to meet you!

Responsibilities

• Develop and execute marketing campaigns to drive brand awareness, customer acquisition, and follower growth
• Plan and maintain consistent messaging, themes, and branding across all channels
• Conduct market research to identify target audiences, analyze competitors, and inform strategy
• Build and distribute press releases to promote events, new arrivals, and brand news
• Develop advertising materials and campaigns to promote Nell Hill's products and services
• Build campaign strategy documents with timelines, content plans, and ad strategy for key sale periods
• Collaborate across departments to ensure marketing efforts align with business and product goals
• Own daily social media posting - captions, asset selection, scheduling, and community engagement
• Actively grow our social media following through strategic content, engagement, and audience development
• Maintain a monthly content calendar and route content for approval on schedule
• Build and manage paid social campaigns, tracking performance and adjusting strategy
• Create graphics and promotional content for sales, events, and new arrivals
• Plan and prep monthly photo shoots, developing shot lists and managing all assets
• Lead and participate in on-site photo and video shoots and live social content capture
• Physically present to organize, execute, attend, and photograph in-store events and activations