Marketing Specialist

Key Responsibilities

• Serve as the primary marketing partner for assigned branch General Managers and Operations leaders.
• Align marketing initiatives with revenue goals and seasonal demand.
• Conduct regular check-ins with field leadership to identify opportunities in HVAC, Plumbing, and Electrical service lines.
• Ensure branch and internal teams understand promotions, financing offers, memberships, and cross-trade opportunities.
• Support local market competitiveness through structured planning and proactive communication.

Campaign Strategy & Execution

• Lead rollout and localization of enterprise campaigns across HVAC, Plumbing, and Electrical.
• Ensure seasonal promotions align with operational readiness.
• Drive cross-trade marketing initiatives to increase lifetime customer value.
• Cook up cross-functional coordination with digital, paid media, CRM, and call center teams to ensure campaigns convert to booked revenue.

Demand Generation & Revenue Support

• Partner with operations to ensure marketing supports both demand creation and demand capture.
• Maintain an eye on inbound lead flow, booking rates, average ticket trends, and install pipeline.
• Identify underperforming markets and implement corrective marketing actions.
• Support membership growth and retention initiatives.
• Aid in technician enablement materials.

Community & Local Market Activation

• Oversee planning and execution of home shows, community events, sponsorships, and grassroots activations.
• Standardize local activation playbooks for scalability.

Performance Tracking & Budget Accountability

• Manage local marketing budgets across assigned markets.
• Track campaign performance, cost per lead, booked revenue, and ROI.
• Provide structured reporting and actionable insights to leadership.
• Recommend reallocation of spend based on performance and market dynamics.