Marketing Specialist

About the role

We are looking for a Marketing Specialist with solid, hands-on experience in day-to-day marketing tactics who is eager to take on new challenges in a fast-paced setting. Working under the guidance of our Senior Marketing Manager, you’ll be directly supporting our campaigns, content, and operations as they come to life.This is a hybrid role requiring attendance at in-person events in either our D.C/Baltimore, MD or Nashville, TN hubs.

Responsibilities

• Creative Asset Edits: Perform routine updates and minor design adjustments to existing marketing materials. Ensure all brochures, flyers, and digital assets remain organized, current, accurate, and aligned with updated brand guidelines.
• Project & SOP Management: Support project workflows and strict deadlines in Asana to ensure all team deliverables stay on track. Maintain and update SOPs, growth team call scripts, field services collateral, pitch decks, and messaging guidelines to keep all internal teams aligned.
• Marketing Collateral Procurement: Manage the relationship with external vendors to order physical marketing materials. Ensure all print and promotional items are ordered within budget, meet quality standards, and are delivered on schedule. Assist in the setup of an online storefront so the field teams can self-service.
• Campaign Support: Assist in the execution of marketing campaigns across multiple channels, including email, SMS, direct mail, and phone outreach.
• Social Media Management: Copywrite, create, schedule, and execute a consistent content calendar across all primary social platforms. Monitor engagement, respond to community inquiries, and track performance metrics to refine social strategy.
• Giveaway & Swag Coordination: Lead the end-to-end process for brand giveaways and promotional merchandise. This includes sourcing high-quality "swag," managing inventory levels, and overseeing the distribution logistics.
• Email Templates: Design and maintain a library of high-performing email templates. Work within CRM or email marketing platform to ensure templates are visually appealing, mobile-responsive, and optimized for user engagement.
• Analytics and Campaign KPIs: Build and manage campaign tracking assets, including custom UTM parameters, short links, and QR codes, to support multi-channel attribution and analytics. Work with Sr. Marketing Manager and Marketing Ops Manager to calculate event and campaign effectiveness. Develop and maintain marketing reporting templates and deliver monthly/quarterly KPIs to internal stakeholders.
• Newsletter & Website Maintenance: Collaborate directly with program leaders to generate content for the quarterly digital newsletter, handling the writing, design, proofing, email distribution, and blog publishing. Maintain current website content and assist with digital projects as needed.