Jobs · Tennessee

Marketing Specialist

Nadia Care · Nashville, TN · 1 mo ago
Hybrid$65k–$75k/yrFull-time
We need to output HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use

for each heading. Use
  • for any list of duties/requirements/benefits, and

    for prose. Do NOT repeat job title as heading. Do NOT put Job ID etc. Remove boilerplate, navigation, legal, EEO, scam warning, duplicated lines, application instructions. Include a section only when posting has real, specific content for it. Avoid filler like "commensurate with experience". So we need to extract relevant content. Let's parse the posting. First part: About Us: description of Nadia Care. That's not a required heading; maybe we could put under "About the role"? Actually "About Us" is not one of the allowed headings; but we could embed that info maybe under "About the role"? The instruction: use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can include an "About the role" heading with description of role? The posting includes "The Role:" paragraph. That is about the role. So we can put that under

    About the role

    with prose. Then Responsibilities: list of bullet points. So

    Responsibilities

    with
    • each. Qualifications: list of bullet points. So

      Qualifications

      with
      • . Mindset and Work Style: maybe could be considered "Skills"? The instruction includes Skills heading. Could put mindset and work style under Skills. Also "Ideal Candidates will have:" list of specific experience; could be under Skills or Qualifications. We need to decide. Compensation range: "Compensation range for this position is between $65K-$75K. The exact amount will depend on direct, relevant experience." That's Pay. So we need a Pay section with that info. Benefits: The posting includes benefits description after interview process. So we need Benefits section with details: Time Off That Works for You, Comprehensive Health & Wellness Coverage, etc. We'll list as bullet points. Schedule: Not explicitly mentioned. There's hybrid role requiring attendance at in-person events in either D.C/Baltimore, MD or Nashville, TN hubs. That could be schedule? Not exactly schedule (like full-time, part-time, remote/hybrid). Could treat as Schedule? The instruction says include Schedule only if posting actually states them. It does mention hybrid role requiring attendance at in-person events in either hub. That's about work location/schedule. Could be considered Schedule. We'll include Schedule section with that detail. We also have "Remote positions are open to candidates in the contiguous US only. Due to operational and compliance requirements, we are unable to hire candidates residing in ND, AL, HI, PR or outside the contiguous US." That's location eligibility; could be part of Qualifications? Might be considered under Qualifications (authorized to work and located in US). Already have that. We'll keep. We need to remove boilerplate: interview process details, scam warning, etc. Also remove "Please note that our recruitment team will only contact candidates via an official company email address..." etc. Also remove "Remote positions are open..." maybe keep as location requirement? It's not a heading but could be part of Qualifications. We'll keep location eligibility as part of Qualifications maybe. We must not invent or summarize away detail. Preserve all substantive information. So we need to keep all details from responsibilities, qualifications, mindset, ideal candidates, compensation, benefits, schedule/hybrid, about us? The About Us is not required heading but could be included as part of About the role? The instruction says use headings from list; we can include About the role heading with the role description (the "The Role:" paragraph). The About Us description could be omitted? It's substantive about company mission. Not covered by any heading; maybe we could put under About the role? But that heading is for role description, not company. However we could still include it as prose under About the role heading? Might be okay but risk of misrepresenting. The instruction: "Use

        for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid other headings, but says use those for section headings. It says "include a section ONLY when the posting has real, specific content for it". So we could add an "About the company" heading if not in list? Probably better to stick to allowed headings. The About Us content could be placed under "About the role"? Might be mixing. But we could also omit About Us entirely? The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. So we must keep About Us info somewhere. If we don't have a heading for it, we could put it as a

        before any headings? The instruction says output ONLY the HTML fragment; no restriction on having a leading paragraph before headings. It didn't forbid extra paragraphs. So we can include a

        with About Us content before the headings. That would preserve it. Similarly, we might have a paragraph about mission etc. We'll include that as a leading

        . Now we need to ensure we don't include boilerplate like interview process, scam warning, etc. Also remove duplicated lines. Let's extract sections. About Us paragraph: "The United States has the poorest maternal and birth outcomes of all developed countries with the underserved, Black, Brown, Indigenous communities disproportionately affected. Nadia Care is working to drastically change the experience of affected communities by reimagining how we deliver meaningful and compassionate care to expectant moms.Nadia Care’s mission is to improve pregnancy, birth and the postpartum journey for women and their families by reimagining how maternity care is delivered. Our team is focused on building trust-based engagement and wrap-around support for expectant moms at home, in person and virtually to ensure they have all the social support they need for a successful and joyful pregnancy journey. We help our members with care navigation, doula support, assistance with lactation, nutrition, housing, transportation and a wide range of other needs. We leverage technology to support our virtual engagement that allows us to meet all our moms where they are.We ensure that our members have trusted sources for support, resources, and information throughout their pregnancy, delivery and well into postpartum. Nadia Care does not replace the primary obstetrician or doctor’s relationships. Instead, we support expectant mothers with all other health-related social needs not typically available through their doctors’ offices. Our Values:Empathy is at the heart of everything we do. We must always center the experiences of the mothers and families we serve, as well as support and uplift one another.Collaboration is what makes us stronger. We achieve the greatest impact when we work together, share knowledge, and elevate each other’s strengths.Resilience reflects our ability to push through challenges, adapt in a fast-changing environment, and remain committed to our mission no matter the obstacles." We'll keep that as a

        . Now The Role paragraph: "We are looking for a Marketing Specialist with solid, hands-on experience in day-to-day marketing tactics who is eager to take on new challenges in a fast-paced setting. Working under the guidance of our Senior Marketing Manager, you’ll be directly supporting our campaigns, content, and operations as they come to life.This is a hybrid role requiring attendance at in-person events in either our D.C/Baltimore, MD or Nashville, TN hubs." We'll put that under

        About the role

        as

        . Now Responsibilities list: each bullet. Let's list them: - Creative Asset Edits: Perform routine updates and minor design adjustments to existing marketing materials. Ensure all brochures, flyers, and digital assets remain organized, current, accurate, and aligned with updated brand guidelines. - Project & SOP Management: Support project workflows and strict deadlines in Asana to ensure all team deliverables stay on track. Maintain and update SOPs, growth team call scripts, field services collateral, pitch decks, and messaging guidelines to keep all internal teams aligned. - Marketing Collateral Procurement: Manage the relationship with external vendors to order physical marketing materials. Ensure all print and promotional items are ordered within budget, meet quality standards, and are delivered on schedule. Assist in the setup of an online storefront so the field teams can self-service. - Campaign Support: Assist in the execution of marketing campaigns across multiple channels, including email, SMS, direct mail, and phone outreach. - Social Media Management: Copywrite, create, schedule, and execute a consistent content calendar across all primary social platforms. Monitor engagement, respond to community inquiries, and track performance metrics to refine social strategy. - Giveaway & Swag Coordination: Lead the end-to-end process for brand giveaways and promotional merchandise. This includes sourcing high-quality "swag," managing inventory levels, and overseeing the distribution logistics. - Email Templates: Design and maintain a library of high-performing email templates. Work within CRM or email marketing platform to ensure templates are visually appealing, mobile-responsive, and optimized for user engagement. - Analytics and Campaign KPIs: Build and manage campaign tracking assets, including custom UTM parameters, short links, and QR codes, to support multi-channel attribution and analytics. Work with Sr. Marketing Manager and Marketing Ops Manager to calculate event and campaign effectiveness. Develop and maintain marketing reporting templates and deliver monthly/quarterly KPIs to internal stakeholders. - Newsletter & Website Maintenance: Collaborate directly with program leaders to generate content for the quarterly digital newsletter, handling the writing, design, proofing, email distribution, and blog publishing. Maintain current website content and assist with digital projects as needed. - Inbound Communications: Serve as the primary contact for inbound group email inquiries, responding with empathy, discretion, and professionalism while routing emails to appropriate teams. We'll put each as

      • . Now Qualifications list: - 2-5 years of work experience in healthcare marketing - Excellent English grammar, strong copywriting, and precise proofreading skills - Design experience is a major plus - Knowledge of social media platforms and digital marketing strategies - Creative thinking and problem-solving abilities - Strong organizational skills and attention to detail - Motivated by a mission-driven organization and passionate about healthcare - Authorized to work and located in the United States - Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred We'll put as
      • . Now Mindset and Work Style: Could be under Skills heading. Let's extract: - Comfortable wearing multiple hats and rolling up your sleeves to get things done, even with lean resources - Adaptable and comfortable working on multiple projects with quick turnaround times - Possesses an entrepreneurial mindset with a drive to take initiative and solve problems independently - Biased toward action, able to execute quickly, test ideas, and iterate on the fly - Thrives in a fast-paced, rapidly evolving setting where priorities can shift quickly We'll put under

        Skills

        as
      • . Now Ideal Candidates will have: list: - Design experience (Adobe Creative Cloud, Figma, video editing experience) - Proficiency in Google Suite and familiarity with marketing automation or CRM tools (e.g., HubSpot) and project management tools (Asana, Jira, Confluence) - Hands-on experience updating and managing content on CMS platforms like Squarespace, WordPress, or Webflow, working comfortably within existing templates without needing to design or manage the site from scratch - Prior experience owning social media messaging and B2C digital marketing strategies - Marketing experience in healthcare environment We could also put under Skills or Qualifications. Since they are specific experience/skills, maybe under Skills as well. But we already have Skills heading for mindset; we could combine or separate. To avoid thin sections, we could merge mindset and ideal candidates under Skills. But we need to preserve all detail; we can just add more
      • under Skills. Thus Skills section will contain both mindset and ideal candidates items. Now Pay: "Compensation

Similar jobs

Marketing Specialist

Ascentria Care AllianceWorcester, MA· 4 mo ago
Marketingapply on recruiting.ultipro.com