Marketing Specialist

Role Purpose

This role exists to bring Mitti's regional marketing programs to life across Americas (AMER) — supporting field and partner marketing efforts that connect local market needs to global campaigns, and helping sales teams show up with the right message in the right place at the right time.

Key Responsibilities

• Plan and execute regional field marketing activities — events, webinars, trade shows, and partner activations — that generate pipeline and build brand awareness across the region
• Work closely with Account Executives (AEs) and Business Development Representatives (BDRs) to understand market needs and ensure marketing activity directly supports pipeline goals
• Track and report on regional campaign performance, using data to iterate quickly and improve outcomes
• Own event logistics end-to-end — venue, vendor, comms, and follow-up — delivering a high-quality experience without dropping the ball on the details
• Support partner and channel marketing activities across the region, coordinating co-marketing initiatives with key partners
• Maintain an up-to-date view of AMER market trends, competitor activity, and customer insights to inform regional strategy

Technical Skills

• Demonstrated ability to plan and execute marketing campaigns or events —in-house, agency, or internship experience all count
• Comfortable working with marketing tools — experience with Customer Relationship Management (CRM) systems, marketing automation, or project management platforms is a plus
• Strong written communicator in English — able to write clear, on-brand copy for emails, event assets, and campaign briefs without heavy editing
• Able to work with data to track campaign performance and summarise results for stakeholders
• Bachelor's degree

Behavioural Skills

• Highly organised and self-directed — manages multiple projects simultaneously, spots what needs doing before being asked, and follows through without close oversight
• Comfortable working across time zones and cultures; adapts communication style to the audience and context
• Bias for action — moves quickly, iterates, and doesn't wait for a perfect brief before making progress
• Collaborative and commercially aware — understands how marketing activity in-house, agency, or internship experience all count
• Receptive to feedback and curious about what's working; brings ideas and takes clear steps when something isn't landing

AI Skills

• Uses AI tools (such as ChatGPT, Claude, or similar) to accelerate content production, localisation, and research tasks
• Comfortable experimenting with new AI tools and applying them practically to day-to-day marketing work

Success Looks Like

• Regional field marketing activities are running on time, on budget, and generating qualified pipeline for AMER sales teams within the first 90 days
• Campaign and event performance is tracked and reported clearly, with a visible improvement loop in place
• At least one co-marketing initiative with a regional partner has been planned and executed end-to-end

What You Need To Know

• Travel: 20% travel required for regional events and trade shows across AMER — estimated 6–8 trips per year
• Office/in-person: Expectation to be in the local office a minimum of 3 days per week where applicable
• Hours: Standard business hours with occasional flexibility needed around event days or cross-timezone collaboration with global teams