Marketing Specialist

Are you ready to be part of a company that's not just talking about the future, but energetically shaping it? Join the Microvast Team (NASDAQ: MVST), a technology innovator that designs, develops and manufactures lithium-ion battery solutions. Founded in 2006 and headquartered in Stafford, TX, Microvast is renowned for its cutting-edge cell technology and vertical integration capabilities—from core battery chemistry (cathode, anode, electrolyte, and separator) to battery packs. By integrating the process from raw material to system assembly, Microvast has developed a family of products covering a broad breadth of market applications.

About the role

Microvast is seeking a highly motivated and experienced Marketing Specialist to serve as the company’s most senior dedicated lead in marketing and communications, with a strong emphasis on driving lead and demand generation and developing robust go-to-market strategies. This individual must possess a proven track record in leading ground-up brand development, managing corporate-level initiatives, and translating marketing efforts directly into a healthy sales pipeline and market penetration.

Responsibilities

• Develop and execute comprehensive lead and demand generation strategies to fill and accelerate the sales pipeline.
• Design and implement data-driven go-to-market strategies for new product introductions and market expansions, ensuring optimal market penetration and customer acquisition.
• Create compelling sales collateral, promotional materials, and other marketing assets specifically designed to support sales and business development efforts in converting leads and driving demand.
• Serve as key internal knowledge expert on marketing.
• Collaborate closely with sales and business development teams to ensure marketing efforts directly align with sales targets and market trends, focusing on lead qualification and nurturing.
• Create marketing strategies that enhance the customer journey from awareness to purchase and retention, ensuring a seamless experience with clear touchpoints for lead capture and progression.
• Analyze market trends, customer behavior, and sales data; implement KPIs to track the effectiveness of demand generation initiatives and ROI.
• Lead day-to-day marketing activities, including developing and executing marketing strategies to drive brand awareness and customer engagement, supporting top-of-funnel demand generation.
• Collaborate with internal teams to ensure brand consistency across all communication channels, reinforcing brand credibility for lead nurturing.
• Oversee the company’s digital marketing initiatives, including social media, email marketing, and website optimization, with a primary focus on driving qualified online traffic and improving conversion rates for lead capture.
• Monitor social media trends and industry developments to implement relevant strategies and best practices for digital lead generation.
• Manage the company website to ensure it remains up-to-date, informative, and user-friendly, including lead capture forms.
• Provide marketing leadership for highly impactful attendance by Microvast at events and conferences, collaborating with business development and sales teams to generate high-quality leads.
• Lead development of trade conference booths and collateral to support event attendances and maximize lead capture opportunities.
• Source and collaborate with external vendors and agencies to execute marketing initiatives and content production.
• Evaluate vendor performance and negotiate contracts to maximize efficiency and return on investment.
• Submit purchase orders, prepare budgets, and track spending for the marketing department.

Requirements

• At least 10 years of experience in the automotive industries or energy storage systems.
• Strong experience in supporting corporate events, trade shows, or conferences and/or experiential marketing activations.
• Ability to perform graphic design and photo/video editing.
• Strong operational skills, with the ability to coordinate and motivate engagement from cross-functional teams.
• Excellent written and verbal communication skills with a keen eye for detail, along with the ability to translate highly technical information for a general or non-expert audience.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong analytical and problem-solving skills, with a data-driven and results-oriented approach.
• Startup experience preferred.
• Experience in coordinating with external PR firms and managing media relations.

Qualifications

Applicants for employment at Microvast must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.

Pay

Annual salary + benefits. Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered.