Marketing Specialist

About the role

With over 30 years of experience in the acquisition, development, rehabilitation, and management of apartment communities across the Western United States, MG Properties is a trusted partner in real estate investment and property management. The Marketing Specialist supports the Digital, Creative, and Marketing Operations teams, helping to drive traffic and occupancy to achieve optimum leasing and financial performance. This is a full-time in-person role based in San Diego, CA.

Responsibilities

• Administer tasks and tickets in Asana or other related marketing project management software, including assigning tickets, creating new project templates, and updating templates as needed.
• Create slideshows for apartment communities by using Canva.
• Assist with editing/proofing all marketing collateral, websites, signage, social media, etc.
• Support the Marketing team with a variety of tasks, including updates, file management, and various other administrative responsibilities as needed.
• Provide additional backup and assistance when team members are traveling or out of the office.
• Support the Digital Content Manager to collect content, monitor and analyze social (corporate and properties) and website metrics, and make improvements accordingly. This includes posting time-sensitive property concessions in a timely manner.
• Perform audits and testing of Internet Listing Services and property websites.
• Assist with updating, proofing and producing content for all social media sites including Facebook, LinkedIn, and SharePoint.
• Maintain various image and content libraries on both the marketing, property SharePoint, and Rent Café sites.
• Collaborate with the marketing team to identify marketing photography for websites and load into Rent Café upon receiving approval from Graphic Design & Brand Manager. Administer set-up of website photography, community amenities and neighborhood map. Schedule photoshoots by coordinating with Community Managers and vendors.
• Partner with Software and Operations Systems to identify, organize, and label floorplans during acquisitions.
• Diligently work with external marketing professionals to secure all marketing assets during acquisitions to ensure a smooth asset transition.
• Work directly with various marketing vendors to procure quotes as well as submit final creative, update information and request or submit contracts or service changes.
• Administer library of stock photography.
• Assist with marketing meetings, events, and projects as needed.
• Assist with assembling and maintaining department tracking and reporting as assigned.
• Write customized review responses within 2 business days on reputation management software.
• Collaborate with the customer care team to address negative reviews effectively as needed.
• Process virtual staging requests by selecting photography, loading to vendor sites and submitting details to ensure optimal results.
• Administer the video tours library, process payments, be the vendor’s contact person, and lead communications related to this initiative.
• Lead Craigslist’s ads software administration. Process reports every week and support internal stakeholders with any questions or issues related to this, including training, troubleshooting, and invoice questions.
• Administer purchases by responsibly using a company credit card to process an extensive amount of invoices for photography, virtual staging, event supplies, marketing collateral, and swag, amongst other things.

Requirements

• Must be authorized to work in the United States without the need for current or future visa sponsorship; MG Properties does not provide employer visa sponsorship now or in the future for this position.

Qualifications

• Bachelor's Degree in Communications, Advertising, or Marketing preferred
• 2-3 years of experience in Marketing or a related field required
• Proficiency with the Microsoft Office Suite required
• Proficiency with Yardi's Rent Cafe portal preferred
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