Marketing Specialist

Responsibilities

• Serve as marketing resource for the Division Marketing Leads in the Florida Region
• In conjunction with Division Marketing Leads, strategically plan the annual, quarterly and monthly marketing efforts to include incentive promotions, community marketing and agent outreach
• Develop and execute marketing collateral and campaign materials; ensure adherence to brand standards
• Perform periodic website audits and ensure content is accurate and up-to-date; provide strategic suggestions for marketing positioning and content
• Support divisional, regional and national marketing initiatives including special projects as requested
• Assist with coordination of planning and execution of agent events
• Affiliate with content planning and posting on division social media channels
• Responsible for some departmental administrative tasks including vendor set-up and contracting

Qualifications

• Bachelor's degree in Marketing or related field
• 3+ years of marketing experience, preferably in homebuilding or real estate
• Excellent written, verbal and interpersonal communication skills with strong attention to detail; ability to write copy, edit and proofread materials for grammar and content
• Demonstrated experience managing corporate social media platforms
• Advanced computer skills with proficiency in MS Office applications (Word, Excel, PowerPoint), eblast systems, photo editing, website management systems, content management systems; Adobe Creative Suite applications a plus
• Results-oriented, highly organized and flexible with the ability to prioritize multiple projects and meet deadlines, often with frequent interruptions and changing circumstances, in a high-volume, fast-paced work environment
• Experience managing relationships with marketing-related vendors
• Self-directed; takes initiative, proactively addresses challenges
• Strong team player with the ability to work well within cross-functional teams