Marketing Specialist

About the Role

Join a trusted automotive brand as the primary marketing liaison for the Auto Division. This role offers an exciting opportunity for an early-career marketing professional to take ownership of impactful marketing initiatives, working closely with division leadership and external agency partners. You'll coordinate campaigns across digital marketing, social media, website management, reputation management, email marketing, and more, driving vehicle sales and customer engagement for one of New Hampshire's most trusted automotive brands.

Location: Merchants Auto & Merchants Fleet Headquarters in Hooksett, NH.

Responsibilities

• Serve as the day-to-day marketing contact for the Auto Division, coordinating marketing initiatives and requests across the business.
• Translate business priorities into marketing projects, campaign briefs, and agency requests.
• Partner with external agencies supporting digital advertising, paid media, website management, social media, SEO, and reputation management.
• Coordinate project timelines, approvals, deliverables, and communications to keep marketing initiatives moving forward.
• Assist in planning and executing consumer marketing campaigns that generate leads, increase website traffic, and drive vehicle sales.
• Manage dealership advertising and reputation management platforms, ensuring promotions, inventory listings, and messaging remain accurate and current.
• Create and edit marketing content for email campaigns, websites, social media, and promotional materials.
• Support website updates, email marketing efforts, and search engine optimization initiatives.
• Design basic marketing assets using Canva or similar design tools for digital campaigns, social media, showroom displays, signage, and promotional events.
• Maintain content calendars and coordinate content scheduling across marketing channels.
• Monitor online reviews and customer feedback, helping coordinate responses and elevate issues when appropriate.
• Review campaign reports and summarize key performance insights for internal stakeholders.
• Track marketing metrics to identify trends and opportunities for continuous improvement.
• Ensure all marketing materials align with Merchants brand standards and messaging.
• Support dealership events, community outreach, sales promotions, and other customer-facing marketing activities.

Requirements

We're seeking someone who is:

• Highly organized, detail-oriented, and dependable.
• Proactive and eager to take ownership of projects.
• Able to manage multiple priorities while meeting deadlines.
• Comfortable working independently while collaborating with cross-functional teams.
• A strong communicator with a customer-first mindset.
• Interested in learning new marketing tools and technologies.
• Excited to grow within a fast-paced, collaborative environment.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Integrated Marketing, Communications, or a related field.
• Approximately two or more years of marketing experience (internships included), preferably in digital or consumer marketing.
• Working knowledge of social media platforms and digital marketing best practices.
• Experience creating marketing content for multiple channels.
• Familiarity with content management systems (CMS), email marketing platforms, social media management tools, or project management software.
• Experience working with marketing agencies or external vendors is a plus.
• Ability to interpret marketing data and campaign reporting to identify opportunities for improvement.
• Experience using Canva or similar design tools is preferred.

About the Company

Merchants Fleet has been around for more than 60 years and is the fastest-growing fleet management company in North America. The fleet industry supports critical services like package delivery, summer camps, and utility vehicles. We foster an entrepreneurial spirit with leadership that engages employees, real career paths, and tools for growth and development. Our work environment is encouraging and collaborative, with a focus on employee satisfaction.

We’ve been named one of the "Great Companies to Work For in NH" for the 10th year and have an 84% employee satisfaction score (higher than the national average of 57%).

Benefits

We provide a great benefits package on top of our award-winning work environment. For more details, download the Merchants Fleet 2026 Total Rewards Employee Benefits Guide.