Marketing Specialist

About the role

Headquartered in Cincinnati, LSI is a growing public company traded on the NASDAQ Stock Exchange under the symbol LYTS. LSI manufactures advanced lighting, graphics, and display solutions across strategic vertical markets. Our American-made products, which include non-residential indoor and outdoor lighting, print graphics, digital graphics, refrigerated and custom displays, create value for customer brands and enhance the consumer experience. We have 3,000 employees at 23 manufacturing plants throughout the U.S. and Canada. Additional information about LSI is available at www.lsicorp.com. We are looking for an on-site Marketing Specialist to support our team at our corporate location in Cincinnati, Ohio.

Essential Duties and Responsibilities

• Partner with the Tradeshow & Event Manager to support the planning, promotion, and execution of trade shows, customer events, and other marketing events.
• Aid with event logistics including attendee communications, registration management, promotional materials, lead management, shipping coordination, and post-event reporting.
• Provide on-site support at trade shows and customer events as required.
• Support the planning and execution of integrated marketing campaigns across digital, print, email, web, social media, and event channels.
• Aid with development and deployment of marketing communications and promotional materials.
• Support website updates, email marketing activities, webinars, lead management initiatives, and campaign execution.
• Maintain campaign and event performance metrics.
• Cook up marketing projects across multiple stakeholders and help ensure projects are completed on schedule.
• Maintain marketing assets, databases, and departmental resources.
• Aid in the creation of presentations and marketing materials for sales, management, and customer-facing initiatives.
• Continually evaluate processes and identify opportunities to improve marketing effectiveness and operational efficiency.
• Aid in marketing activities as determined by Marketing leadership.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or related field preferred.
• 1-3 years of marketing, communications, event, or related professional experience preferred; however, recent college graduates with relevant internships, co-op experience, campus leadership involvement, or demonstrated marketing experience are encouraged to apply.
• Experience supporting trade shows, events, field marketing, campaign execution, or marketing operations preferred.
• Experience in a B2B manufacturing, industrial, technology, or related environment is a plus.