MARKETING SPECIALIST

Responsibilities

• Works closely with department leadership to contribute to the execution of annual strategic marketing plans.
• Supports development of marketing assets and collateral for the organization.
• Maintains timelines and traffic deliverables with internal departments.
• Collaborates with graphic designers to develop materials and manages design queue.
• Maintains files in shared directories and monitors brand use.
• Oversees the development of promotional items, materials, and printed materials.
• Works with vendors to support inventory, ordering, and distribution.
• Executes technical builds of electronic newsletters and digital mailings.
• Supports day-to-day website needs, including updating backend content, creating landing pages, managing content, auditing content, supporting online sales, and integrating with external platforms.
• Works closely with digital agency for marketing initiatives, events, and campaigns.
• Supports external agency requests and communications as needed.
• Compiles and creates marketing presentations, materials, and data as needed.
• Social media support includes developing ideas, assisting with content calendars, and creating assets.
• Supports team with photo and video capture and files photos and content on internal shared drives.

Qualifications

• Bachelor’s degree preferred in marketing or related field, with 3-5 years of related experience including working across various media.
• Experience working with websites, social media platforms, and agencies is preferred.
• Excellent data analysis skills required.
• Computer literacy (Microsoft Office, PowerPoint, Desktop publishing, Adobe Suite, Google Analytics) is a plus but not required.
• Strong written and organizational skills required.