Marketing Specialist

About the role

The Marketing Specialist serves as the primary marketing partner for ListenUp’s five retail showrooms and their respective Custom Integration divisions across Colorado and New Mexico. This position plays a critical role in driving ListenUp’s marketing initiatives by overseeing all retail and custom integration marketing projects from concept to completion. The role requires an entrepreneurial mindset to create out-of-the-box strategies for industry recognition.

This position reports to the Vice President of Brick and Mortar Sales with dotted-line responsibilities to the Director of Marketing for overall strategy, brand, and company objectives. The role involves leading marketing projects, coordinating content, and managing public relations efforts to increase ListenUp’s visibility in residential and commercial integration channels through industry publications, awards, and accolades.

The Marketing Specialist works closely with showroom managers, Custom Integration leaders, sales teams, vendor partners, and the broader marketing department to develop and execute campaigns that increase local awareness, generate qualified leads, drive showroom traffic, support sales opportunities, and strengthen ListenUp’s reputation in the premium audio/video and smart home industries.

This role requires constant awareness of ListenUp’s competitive landscape within the custom integration industry, benchmarking competitors to shape digital marketing strategy. The position is accountable for driving esteem within the custom industry, increasing market share through market research, Google Search, Google My Business, Meta, targeted campaigns, and brand-building events.

Responsibilities

• Serve as the primary marketing stakeholder for ListenUp’s five showrooms and their associated Custom Integration divisions.
• Build strong working relationships with showroom managers, Custom Integration leaders, sales teams, and other internal stakeholders.
• Deploy successful marketing campaigns and own their implementation from idea creation to execution.
• Benchmark industry peers’ marketing strategies and comparable campaigns.
• Plan and execute showroom events from concept through promotion, registration, execution, follow-up, and performance reporting.
• Support and host industry events with affiliated custom home networks, such as local Home Builder Associations, and create ListenUp-sponsored networking opportunities.
• Translate showroom and Custom Integration sales objectives into actionable campaigns, events, content, and lead-generation programs.
• Identify opportunities for press coverage, contributed content, project features, awards, speaking engagements, and industry recognition.
• Utilize a variety of organic and paid acquisition channels, including pay-per-click campaigns, event management, public relations, social media, lead generation campaigns, local partnerships, direct mail, and email.
• Build strategic relationships and partner with key industry players, agencies, and vendors.
• Cultivate relationships with related industry stakeholders, contractors, architects, interior designers, and others whose partnership would positively impact sales performance.
• Develop traditional/physical media content for local campaigns as needed.
• Maintain up-to-date in-store signage and supporting social media content showcasing installation projects and ListenUp’s showrooms.
• Monitor the progress of marketing projects, track KPIs, and make adjustments to ensure ongoing success.
• Respond to Google My Business reviews on an ongoing basis.
• Prepare and present performance reports to leadership, highlighting successes, challenges, and opportunities for optimization.
• Serve as the primary point of contact for project-related communications, ensuring all stakeholders are informed, aligned, and supportive.
• Head ListenUp’s reputation within the smart home and custom integration industry.
• Create and oversee the creation of original content, copywriting, and ListenUp brand materials.
• Manage customer and vendor events from conception to completion.
• Maintain standards and required quality of representation for the ListenUp brand.
• Measure and report performance of marketing campaigns, gain insight, and assess against goals.
• Implement ListenUp’s custom integration strategy, including achieving top Google Search rankings for ListenUp’s suite of custom integration offerings within the region.
• Plan and execute customer events, social media content creation, blog posts, email and SMS marketing, direct mail, SEO, website content development, and exhibiting at trade fairs and conventions.
• Conduct industry research and analysis and create marketing materials.
• Ensure projects are delivered on time, within scope, and on budget, maintaining alignment with greater ListenUp marketing objectives.

Requirements

• Candidates must be located near, or willing to relocate to, Denver, Colorado.
• High School Diploma or Equivalent.
• Demonstrated success in overseeing marketing projects, managing campaigns, and coordinating diverse teams of marketers and vendors.

Qualifications

• Strong project management skills with experience overseeing marketing projects, including product launches, events, and large-scale campaigns.
• Strong command of digital trends, analytics, deployment tools, and demonstrated application.
• Proven expertise in digital marketing, content creation, and social media management across various platforms.
• Adept at building and cultivating relationships with internal and external customers.
• Proficiency in content creation for digital formats.
• Fluent in both social and traditional media marketing strategies.
• Analytical mindset with a focus on performance tracking, optimization, and reporting.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Excellent communication skills, with the ability to manage stakeholder relationships and align cross-functional teams.

Preferred Experience & Education

• 2+ years of experience in strategy, email marketing, events, and social media across all major platforms, including paid and organic content.
• Experience managing marketing projects with a specified beginning and end, particularly in the context of product and event launches.
• Experience in or understanding of the integration channel within the consumer electronics industry.
• Experience with graphic design, photography, or video production.
• Experience with Google Analytics, Google AdWords, Google My Business, Shopify, Klaviyo, and Meta Business Manager.
• Bachelor’s degree in Marketing, Business, Communications, Public Relations, or a related field.