Marketing Specialist

Key Responsibilities

• Create written, visual, photographic, and video content for social media, websites, marketing campaigns, dealer communications, and promotional initiatives.
• Execute digital marketing initiatives including social media management, website content administration, SEO implementation, and advertising campaigns.
• Analyze marketing and campaign performance data and provide recommendations to improve engagement, website traffic, lead generation, and overall marketing effectiveness.
• Support email marketing, CRM initiatives, dealer communications, and marketing reporting efforts.
• Collaborate with internal teams, dealers, vendors, and external partners to support marketing objectives.
• Coordinate marketing projects and campaigns from concept through execution while meeting deadlines and quality standards.
• Contribute ideas, recommendations, and creative solutions that help improve marketing effectiveness and audience engagement.

Required Competencies

• Progressive marketing experience demonstrating campaign execution, content development, and measurable marketing results.
• Experience with content creation, social media management, digital marketing, and performance analytics.
• Strong understanding of social media platforms, audience engagement strategies, and digital marketing best practices.
• Proficiency with Adobe Creative Suite, photography, videography, and modern content creation tools.
• Strong written communication, organization, and project management skills.
• Ability to develop and execute marketing initiatives from broad strategic objectives while collaborating with leadership and incorporating feedback to achieve desired outcomes.
• Demonstrates creativity, initiative, intellectual curiosity, and enthusiasm for content creation, audience engagement, and continuous learning.

Education Qualifications

• Bachelor’s degree in marketing, Communications, Business, Graphic Design, or a related field preferred but not required; equivalent experience will be considered.
• Minimum of 3 years of progressive marketing experience demonstrating successful campaign execution, content development, audience engagement, and measurable marketing results.

Preferred Experience

• Progressive marketing experience demonstrating campaign execution, content development, and successful execution of marketing initiatives resulting in measurable outcomes.
• Experience with content creation, social media management, digital marketing, and performance analytics.
• Experience with photography, video production, and Adobe Creative Suite preferred.
• B2B, manufacturing, industrial, or technical marketing experience preferred.