Marketing Specialist

About the role

You know that feeling when the plane lands smoothly, the light rail actually shows up on time, or the new school down the street just opened on schedule? Someone made the numbers work to get there — and that's us. LSA has spent over 30 years figuring out what public infrastructure actually costs to build, so airports, transit lines, schools, hospitals, and civic buildings across California (and beyond) get built right. We're looking for a Marketing Specialist to help us tell that story — and to basically run marketing for our Bay Area team. This is a full-time position with a hybrid schedule, with 3 days a week in our Walnut Creek office.

Responsibilities

• Serve as project manager for the coordination, writing, editing, and production of Statements of Qualifications (SOQs), proposals, and interview presentations for public-agency and private-client pursuits.
• Support go/no-go decision-making, capture planning, and win-strategy development alongside principals and project managers.
• Assist with interview prep and rehearsal, helping technical staff (estimators, schedulers, project controls leads) present clearly and confidently.
• Develop and maintain sector-focused boilerplate (aviation, transit, healthcare, municipal, education) as master content for proposals.
• Coordinate and tailor content from teaming partners, subconsultants, and staff across our Walnut Creek, Oakland, Los Angeles, and Chicago offices.
• Translate LSA's technical expertise (cost estimating, GMP analysis, schedule risk, benchmarking) into clear, compelling marketing language for non-technical audiences.
• Help maintain and elevate LSA's brand — including our 65+ year legacy with the Leland Saylor Cost Index — across the website, collateral, and pursuit materials.
• Support thought leadership: case studies, project profiles, award submissions, and content for LinkedIn and the firm website.
• Assist with tracking market trends and competitor positioning.
• Maintain the firmwide marketing database — project data, staff resumes/bios, past performance, and photography.
• Keep project descriptions, statistics, and qualifications data current and audit-ready for fast-turnaround pursuits.
• Manage and improve our use of marketing/CRM tools (experience with an AEC marketing tool like OpenAsset, or a CRM like Salesforce/Deltek/HubSpot, is a plus — we're open to the right platform experience).

Requirements

• Bachelor's degree in Marketing, Communications, Architecture, or a related field.
• 2–5+ years of marketing/proposal experience in the A/E/C or construction industry preferred (we're open to strong candidates with less experience and real hunger to learn the industry).

Qualifications

• CPSM certification (or interest in pursuing it) a plus — we'll support you in getting it.

Skills

• Proficiency in Microsoft Office required; InDesign or Adobe Creative Suite strongly preferred.
• Understanding of public-agency procurement (RFP/RFQ processes) is a big plus, but not required — we'll train the right person.
• Sharp writer and editor who can turn technical, numbers-heavy content (cost estimates, schedules, benchmarking data) into a clear, persuasive story.
• A true self-starter — comfortable setting your own priorities and running point on Bay Area marketing with a remote manager, not someone who needs daily direction.
• Strong project management instincts — comfortable juggling multiple pursuit deadlines at once without dropping quality.
• A collaborative, curious mindset — this role works shoulder-to-shoulder with cost estimators and project controls staff, not in a marketing silo.

Benefits

• Medical, dental, and vision coverage
• 401(k) with employer match
• PTO + paid holidays
• Professional development support (CPSM, conferences, industry associations)
• Direct mentorship from firm principals — not a large-firm marketing department where you're one of dozens

Pay

Salary of $73,000-$93,000 plus performance bonus eligibility.

Schedule

Hybrid work schedule — flexibility to manage your own days, with 3 days a week in our Walnut Creek office.